Product Marketing Senior Manager

Insight Global Product Marketing Senior Manager in Boston, Massachusetts

Job Description

Reporting to the BCG X Product Marketing Director, the Product Marketing Senior Manager will support the product marketing agenda to drive awareness of BCG X's products which serve as our go-to-market. He/She will develop and execute leading-edge marketing plans for a suite of products to drive commercial traction across internal and external channels, ensuring products are embedded in all marketing initiatives. Marketing activities include branding, internal and external campaign management, collateral development, management of external creative agencies, blogs and publications, marketing measurement, conferences, and events (BCG-branded or BCG-sponsored), and oversight of internal communication activities. This individual will work closely with our flagship products, provide guidance for medium/small products, and participate in other key projects to further BCG X's marketing agenda.

Key Responsibilities

1. Product Branding: Support the rollout of BCG X product branding guidelines across all products ranging from naming, visual identity, and product UX/UI.
2. Work with the Global Marketing team to ensure that BCG X branding guidelines are followed by all product marketing materials.
3. Marketing Plans and GTM Strategy: Develop and execute tailored, product-specific marketing plans and strategies for 4-5 products and tools within BCG X's business context.
4. Craft client-centric product narratives to ensure continuity of messaging and presentation of product value and benefits.
5. Provide guidance to the product teams on their go-to-marketing strategy and identify channels and content for demand generation campaigns.
6. Support flagships with annual marketing review and refinement of strategy.
7. Support product teams as they target multiple internal and external audiences.
8. Product Marketing Execution: Drive brand awareness and promotion of products across multiple external and internal channels (digital, social, meetings, events, booths, sites, and training).
9. Develop and execute key marketing tools such as product videos, thought leadership, collateral, digital presence, proposal pitches, and virtual trainings.
10. Partner with product team to translate technical information into commercially relevant assets.
11. Work with internal resources and with BCG-contracted creative design agencies to create creative assets (e.g., videos, collateral, microsites, infographics).
12. Work across practice area, global and regional marketing to embed products in key BCG activations (e.g., events, meetings, microsites, newsletters).
13. Support collection, analysis, and actioning of voice of the customer feedback.
14. Marketing Measurement: Create and share a framework through which BCG X marketing team can evaluate the effectiveness of their marketing activities.
15. Share best practices across the team including specific slides or collateral examples.
16. Lead transversal initiatives for the BCG X marketing team, such as client reference program.

Compensation: $55/hr - $70/hr -- Exact compensation may vary based on several factors, including skills, experience, and education.

Skills and Requirements

1. Bachelor's Degree in Marketing, Business, Communications or related field.
2. 10-12 Years of experience in B2B marketing and communications, ideally within technology.
3. Drives complex projects and topics with full autonomy.
4. Proven history of developing and executing successful external marketing communications strategies. Able to transform creative ideas into impactful campaigns across multiple audiences and platforms.
5. Able to communicate, influence, and align senior marketing leaders, BCG Partners, and Product teams.
6. Demonstrated strong organizational and teaming skills with the ability to work in a global environment with people at all organizational levels.
7. Results-driven, operates well under pressure, and is fearless in setting & managing expectations.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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