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SAP

Director of North America Partner Field Marketing

SAP, Palo Alto, CA, United States

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We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Purpose and Objectives

The Director of North America Partner Field Marketing will develop and execute strategies to drive Year-over-Year (YoY) cloud growth through SAP partners. This position reports to the NA Regional Partner Field Marketing Lead in Newtown Square, PA.

Key Responsibilities

Partner Demand Generation & Revenue Management

  1. Collaborate with SAP partners to deliver against marketing demand generation and revenue objectives within a specific sales territory.
  2. Work with partners to plan and support partner-led marketing activities, including account-based marketing (ABM), data-driven marketing, digital marketing, and events.
  3. Review and analyze lead reports with partners to assess the impact of marketing programs on pipeline health.
  4. Ensure optimal ROI for partner-driven investments and activities.

Strategic Marketing and Executive Expertise

  1. Work with partners to develop marketing strategies and program plans with a digital-first approach.
  2. Support partners in executing media plans, community events, direct mail, email, telemarketing, and nurturing activities.
  3. Ensure partners adhere to brand experience, quality, consistency, and compliance.
  4. Communicate NA partner field marketing strategy and plans to stakeholders.
  5. Surface partner customer reference opportunities to the customer references team.
  6. Increase internal understanding of partner landscape, goals, and marketing strategies.

Event Marketing

  1. Assist partners in selecting the right events to invest in and provide guidance on best practices.
  2. Execute co-marketing initiatives at events with strategic partners.
  3. Host and facilitate community-oriented partner events.

Data & Performance Management

  1. Leverage reports and dashboards to analyze performance and work with partners on optimization plans.
  2. Adept in analyzing performance data to improve campaign execution.
  3. Leverage market intelligence and collaborate with internal teams to optimize partner campaign planning.

Qualifications and Experience:

  1. Minimum of 10 years in B2B marketing, with partner marketing experience preferred.
  2. Strong organizational, interpersonal, and communication skills.
  3. Bachelor’s degree required.
  4. Experience in the IT industry and project leadership.

Ideal Candidate:

A strategic marketer with experience in demand generation, digital marketing, events, and partner marketing.

If you love the sound of this job, but don’t meet all the criteria, apply anyway!

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best.

EOE AA M/F/Vet/Disability

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