UCLA Health
Description
As the Program Manager of Medicare Advantage Marketing, you
will provide tactical support for implementing innovative marketing strategies
and plans for New Century Health Plan's Medicare Advantage Growth Office. This position
will play a key role in supporting the launch and growth of the new UCLA Health
Medicare Advantage Plans. You will:
Develop, maintain, and produce marketing assets, and coordinate targeted campaigns and communications for prospects and members.
Collaborate with internal and external resources to manage creative and media services, write and edit content, and execute website updates.
Ensure all marketing assets comply with CMS marketing guidelines and requirements. Route materials through Compliance, regulatory, and CMS approval processes.
Partner with UCLA Health Marketing & Communications Office, agencies, and vendors to create effective marketing solutions.
Oversee the review and approval process for all prospect, member, and provider-facing communication materials.
Salary Range: $76,200-$158,800/annuallyQualifications
We are seeking a detail-oriented and self-directed individual
with:
A Bachelor's degree in a related field or combination of equivalent experience, education, and training
Five or more years of progressively responsible and directly related work experience, required
Healthcare Marketing experience is highly desired
Experience in Medicare Advantage marketing, a plus
In-depth knowledge of concepts, principles and methods of developing and executing promotional marketing strategies
Comprehensive knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion
Works confidently and competently in a matrix environment with multiple stakeholders and clients
Strong communication skills, both verbal and written, to communicate effectively at all levels of the organization
Experience translating short and long range business plans to internal subject matter experts to aid them in assembling strategic marketing plans
Ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy
Provide input to market research, including competitive benchmarking and audience studies used to inform decisions regarding customer targeting
Strong relationship building and bridging competencies
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.
As the Program Manager of Medicare Advantage Marketing, you
will provide tactical support for implementing innovative marketing strategies
and plans for New Century Health Plan's Medicare Advantage Growth Office. This position
will play a key role in supporting the launch and growth of the new UCLA Health
Medicare Advantage Plans. You will:
Develop, maintain, and produce marketing assets, and coordinate targeted campaigns and communications for prospects and members.
Collaborate with internal and external resources to manage creative and media services, write and edit content, and execute website updates.
Ensure all marketing assets comply with CMS marketing guidelines and requirements. Route materials through Compliance, regulatory, and CMS approval processes.
Partner with UCLA Health Marketing & Communications Office, agencies, and vendors to create effective marketing solutions.
Oversee the review and approval process for all prospect, member, and provider-facing communication materials.
Salary Range: $76,200-$158,800/annuallyQualifications
We are seeking a detail-oriented and self-directed individual
with:
A Bachelor's degree in a related field or combination of equivalent experience, education, and training
Five or more years of progressively responsible and directly related work experience, required
Healthcare Marketing experience is highly desired
Experience in Medicare Advantage marketing, a plus
In-depth knowledge of concepts, principles and methods of developing and executing promotional marketing strategies
Comprehensive knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion
Works confidently and competently in a matrix environment with multiple stakeholders and clients
Strong communication skills, both verbal and written, to communicate effectively at all levels of the organization
Experience translating short and long range business plans to internal subject matter experts to aid them in assembling strategic marketing plans
Ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy
Provide input to market research, including competitive benchmarking and audience studies used to inform decisions regarding customer targeting
Strong relationship building and bridging competencies
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.