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Toyota of Irving

Digital Marketing & Content Strategist Job at Toyota of Irving in Irving

Toyota of Irving, Irving, TX, United States, 75084

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Digital Marketing & Content Strategist 

INTRO 

Off Road Place is seeking a qualified candidate that has experience digital marketing strategy for the automotive with proven knowledge in aftermarket accessories. In this role, you will be identifying marketing opportunities for e-commerce sales that aligns with business objectives, as well as help create marketing assets including email, SMS, Google search, and social to reach audiences. 

JOB DESCRIPTION 

  • Identify marketing opportunities and campaigns for e-commerce products 

  • Help create content/assets to be used on social, blogs and website  

  • Create sales funnels that support business objectives and product offerings 

  • Research and analyze new audiences and ways to reach them 

  • Thought leadership for marketing to the community as well as local off-road events 

  • Create and maintain email and SMS campaigns through Klaviyo 

  • Optimize and execute paid Google Ads and Social ads to reach identified audiences 

  • Attend off-road events to help engage with people and help create content 

  • Create and execute content within designated short and long form timelines 

  • Various tasks assigned by manager 

REQUIREMENTS 

  • Minimum of 2 years experience in a content creator role 

  • Must be able to show examples of social videos you created from beginning to end (with high engagement) 

  • Minimum 2 years experience with Google Search and Facebook Ads Manager 

  • Knowledge of DaVinci Resolve, Adobe Photoshop, Adobe Illustrator and Adobe Lightroom 

  • Must be creative but also product oriented 

  • Experience with SEO tools and ability to create content from keyword analysis for SEO value 

  • Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising program 

  • Outstanding written and verbal communication skills to help with brand messaging 

  • Proactive personality and self-motivator 

  • Demonstrates initiative with the ability to multi-task and detail oriented in a fast-paced environment 

  • Proven to be organized 

  • Proficient computer skills with digital media and the ability to learn new applications quickly 

Full-Time Employee Benefits 

  • Full-time employees are offered Medical, Vision & Dental 

  • 401K retirement and saving plans are offered to employees after working at the dealership for 6 months or more 

  • PTO and select holidays off