Santa Clara University
Director of Marketing & Communications
Santa Clara University, Santa Clara, California, us, 95053
Position Title:
Director of Marketing & Communications
Position Type: Regular
Hiring Range:
$98,200 -$102,800 commensurate with experience
Pay Frequency: Annual Principal Responsibility Reporting to the Dean and as a key member of his senior leadership team, the Director of Marketing and Communications for the School of Engineering (SoE) will lead the development of a marketing and communications strategy and drive its implementation in a manner that effectively and successfully supports the overall vision and objectives for the SoE. The director will lead the team responsible for building and maintaining the School's brand in the digital space by driving exposure, influence, and engagement in all forms of social media. S/he will drive the planning and execution of the school's social media strategy, including setting guidelines and parameters for social media across the school. All marketing initiatives throughout the School, the graduate programs, and the undergraduate programs - - require reviewing and approval by the director to maintain consistency and cohesiveness in the school's communications efforts. Additionally, the director will work with the leadership team as an advisor, influencer, and enabler for enhanced integrated marketing and communications efforts across the school.
Specific Duties
Gain an appreciation and understanding of key objectives for all constituencies and the history and culture of the SoE by meeting with faculty, staff, students, and alumni. Develop and maintain effective relationships throughout the School to achieve marketing and communications goals. Build institutional knowledge and strategies to unlock new opportunities for growth and ways to operate more effectively. Ability to identify, communicate, and market compelling programs and activities as well as characteristics that differentiate SoE programs from competitors Develop, plan, implement, and manage a dynamic marketing and communications strategy that supports the graduate programs and the overall mission of the SoE. Champion efforts to clearly and concisely articulate the identity and branding of the engineering school for both internal and external audiences through creative services, market research, business intelligence, and product management. The strategy should address a wide range of stakeholders to include peer institutions, industry leaders, corporate partners, alumni, prospective students, and donors. It should also address functions for recruiting, fundraising, reputation management, strategic partnering, etc. Lead and build the marketing and communications team to develop, plan, and implement the strategic plan and measure, report, and evaluate the effectiveness of those activities based on measurable metrics. Provide a regular feedback loop of this information to key stakeholders and solicit their input. Oversee and manage the social media impact by tracking metrics and analyzing the effectiveness of campaigns to maximize results. Research top influencers, competitors, and trends. Track and stay on top of any new emerging platforms or market trends in higher ed. Routinely share this information with appropriate stakeholders. Base all recommendations on data. Marketing/Advertising: Work with advertising and marketing agencies to promote the School's brand, programs, and student recruitment efforts. Must possess skills and talent to create sophisticated professional-level materials in-house, without needing to rely heavily on outsourcing everything. Monitor metrics and identify opportunities for campaigns. Integrate marketing among vendors. Review new marketing tools to ensure efficiency and smart usage. Regularly evaluate and advance existing digital and web initiatives (websites, email communications, e-newsletters, and social media). Develop a robust digital marketing and communications strategy while collaborating with all areas of the engineering school. Ensure that the website is engaging, and useful to all constituent groups, such as peer institutions, and corporate entities. Implement and manage social media campaigns and strategies which include but are not limited to research, campaign and content creation, execution, evaluation, and reporting. o Build and continually refine SoE's social media profiles and presence on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat. o Plan, create, and implement shareable content appropriate for specific networks to spread SoE's brand, content, and links.
Stay current with social media trends and tools - including attending networking and educational events, reading blogs, and listening to podcasts. Develop relationships with key media offices to promote the School and its faculty. Partner with SCU Online on graduate programs and marketing needs. Proactively manage information and access to media outlets that specifically determine national rankings. Oversee and engage in relevant social discussion about the school and its competitors from current and incoming students. Develop and implement a content strategy across all channels to promote the School, faculty, student recruitment, and fundraising campaigns. This strategy includes print and digital assets. Issues Management Plan and prepare communications strategies and messages for topical issues and crises. Support efforts that target executives nationally and internationally for overall image enhancement, development of student internship and job placement opportunities, executive speaking events, and executive education initiatives. Implement social promotions and campaigns and track their success, such as webinars/webcasts, event live streams, and Twitter chats, to Google+ hangouts. Help advance and support University Relations' objectives through compelling social media campaigns, specifically during the Day of Giving and Grand Reunion. Manage key events, including the Dean's Speaker Series, and collaborate to deliver reunion and Commencement activities for SoE graduates. Manage publicity opportunities and communications aspects of key events, including lectures and speaker series. Work with the Dean to prepare remarks and talking points. Advise the Dean and faculty on media opportunities for the SoE. Counsel the Dean and faculty members on marketing and communications strategies, opportunities, and techniques. Work cross-functionally and collaborate with other campus marketers and content producers to help distribute content that educates and entertains SoE's audiences. Collaborate with Storytelling, Media/Comms, and Brand/Marketing teams in UMC to proactively solicit information from faculty and staff on SoE's accomplishments, research, and trends. Ensure the accuracy and professional look of everything presented publicly. Develop in-depth knowledge of School programs.
Manage editorial calendar for key social media initiatives and provide fresh and engaging content daily. Work closely with various constituents and peers to develop a rolling 6-9 month calendar for content curation, and digital initiatives. Manage staff, whose responsibilities include marketing, advertising, media relations, content creation, digital marketing and communications, project management, publications, and web design, while collaborating with key faculty and staff to identify synergies in marketing ideas and programs. Takes personal responsibility for all items produced by these staff. Manage budgets for the marketing and communications team to include independently running financial reports, interpreting financial information, and forecasting financial needs. Must always view expenses through a return on investment lens and from the point of view of conserving resources.
Qualifications The successful candidate will possess the following qualifications: 1. Knowledge
a. A successful track record of strategic marketing leadership by applying global business acumen. Experience in developing marketing programs for domestic and international audiences is important. Experience developing strategies for digital and direct marketing, market research, social media, content marketing, web presence, mobile, creative direction, and PR. b. Robust knowledge and experience with developing objectives, strategy, and sophisticated tactical marketing and communications plans. c. Understanding of the demands of protecting and promoting a world-class global brand. d. Familiarity with data analytics, their interpretation, and presentation of that information to a wide range of stakeholders.
2. Skills a. Demonstrated outstanding leadership, organizational, and management skills. b. A perceptive, energetic individual who can affect change in a dynamic environment and steward the School's brand. Excellent skills in managing, holding accountable, motivating, and supporting creative people in the marketing and communications unit. c. Ability to build consensus, manage relationships across a diverse group of internal and external constituents, and decisively problem-solve in a fast-moving, decentralized organization. d. Demonstrated ability to lead, motivate, and develop a large, diverse group of employees.
3. Abilities a. Charismatic leader: collaborative, confident, low on ego and high on EQ, sense of humor, a true team player who intuitively knows when to lead and when to support. A leader who is just as effective as an individual contributor. b. Visionary Partner: the ability to make a vision come alive, assign appropriate responsibilities, and directly contribute to seeing it through. c. Superior ability to build strong client relationships and well-honed communication skills, including giving persuasive presentations, writing superbly, and speaking cogently and compellingly. d. An effective leader adept at managing change, building relationships with people from diverse areas of the School and the University, and inspiring those outside their direct sphere of control. Clear ability to lead by example. e. The ability to evaluate the quality and ROI of all external vendors selected to work with the marketing and communications team. f. Change agent: proven ability to drive change is necessary to continue to advance the quality of the team's contributions. g. Cross-functional catalyst: leads the optimization of overall team performance. h. Culture champion: demonstrates character and action that embodies brand values, actively supports department culture growth, and drives innovation for best results. i. Takes personal responsibility for all aspects of material produced by the staff led by this position.
4. Education a. Bachelor's degree required. Marketing, public relations, or liberal arts preferred. Advanced degree preferred
5. Years of Experience a. 6 years of marketing, media relations, communications, or special events experience, preferably in a higher education environment. Supervisory or management experience is also required.
Work Interactions The director reports directly to the Dean of the School of Engineering. The director will oversee the marketing and communications team and collaborate with the University Office of Marketing and Communications and vendors for videos, media relations, advertising, publications, and printing.
Supervision Supervise (1 FTE) EEO Statement
Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/
Telecommute
Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.
Title IX of the Education Amendments of 1972
Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. Information about Title IX can be found at www.scu.edu/title-ix. Information about Section 504 and the ADA Coordinator can be found at https://www.scu.edu/oae/, (408) 554-4109, oae@scu.edu. Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Santa Clara University affirms its commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources, and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu.
Position Type: Regular
Hiring Range:
$98,200 -$102,800 commensurate with experience
Pay Frequency: Annual Principal Responsibility Reporting to the Dean and as a key member of his senior leadership team, the Director of Marketing and Communications for the School of Engineering (SoE) will lead the development of a marketing and communications strategy and drive its implementation in a manner that effectively and successfully supports the overall vision and objectives for the SoE. The director will lead the team responsible for building and maintaining the School's brand in the digital space by driving exposure, influence, and engagement in all forms of social media. S/he will drive the planning and execution of the school's social media strategy, including setting guidelines and parameters for social media across the school. All marketing initiatives throughout the School, the graduate programs, and the undergraduate programs - - require reviewing and approval by the director to maintain consistency and cohesiveness in the school's communications efforts. Additionally, the director will work with the leadership team as an advisor, influencer, and enabler for enhanced integrated marketing and communications efforts across the school.
Specific Duties
Gain an appreciation and understanding of key objectives for all constituencies and the history and culture of the SoE by meeting with faculty, staff, students, and alumni. Develop and maintain effective relationships throughout the School to achieve marketing and communications goals. Build institutional knowledge and strategies to unlock new opportunities for growth and ways to operate more effectively. Ability to identify, communicate, and market compelling programs and activities as well as characteristics that differentiate SoE programs from competitors Develop, plan, implement, and manage a dynamic marketing and communications strategy that supports the graduate programs and the overall mission of the SoE. Champion efforts to clearly and concisely articulate the identity and branding of the engineering school for both internal and external audiences through creative services, market research, business intelligence, and product management. The strategy should address a wide range of stakeholders to include peer institutions, industry leaders, corporate partners, alumni, prospective students, and donors. It should also address functions for recruiting, fundraising, reputation management, strategic partnering, etc. Lead and build the marketing and communications team to develop, plan, and implement the strategic plan and measure, report, and evaluate the effectiveness of those activities based on measurable metrics. Provide a regular feedback loop of this information to key stakeholders and solicit their input. Oversee and manage the social media impact by tracking metrics and analyzing the effectiveness of campaigns to maximize results. Research top influencers, competitors, and trends. Track and stay on top of any new emerging platforms or market trends in higher ed. Routinely share this information with appropriate stakeholders. Base all recommendations on data. Marketing/Advertising: Work with advertising and marketing agencies to promote the School's brand, programs, and student recruitment efforts. Must possess skills and talent to create sophisticated professional-level materials in-house, without needing to rely heavily on outsourcing everything. Monitor metrics and identify opportunities for campaigns. Integrate marketing among vendors. Review new marketing tools to ensure efficiency and smart usage. Regularly evaluate and advance existing digital and web initiatives (websites, email communications, e-newsletters, and social media). Develop a robust digital marketing and communications strategy while collaborating with all areas of the engineering school. Ensure that the website is engaging, and useful to all constituent groups, such as peer institutions, and corporate entities. Implement and manage social media campaigns and strategies which include but are not limited to research, campaign and content creation, execution, evaluation, and reporting. o Build and continually refine SoE's social media profiles and presence on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat. o Plan, create, and implement shareable content appropriate for specific networks to spread SoE's brand, content, and links.
Stay current with social media trends and tools - including attending networking and educational events, reading blogs, and listening to podcasts. Develop relationships with key media offices to promote the School and its faculty. Partner with SCU Online on graduate programs and marketing needs. Proactively manage information and access to media outlets that specifically determine national rankings. Oversee and engage in relevant social discussion about the school and its competitors from current and incoming students. Develop and implement a content strategy across all channels to promote the School, faculty, student recruitment, and fundraising campaigns. This strategy includes print and digital assets. Issues Management Plan and prepare communications strategies and messages for topical issues and crises. Support efforts that target executives nationally and internationally for overall image enhancement, development of student internship and job placement opportunities, executive speaking events, and executive education initiatives. Implement social promotions and campaigns and track their success, such as webinars/webcasts, event live streams, and Twitter chats, to Google+ hangouts. Help advance and support University Relations' objectives through compelling social media campaigns, specifically during the Day of Giving and Grand Reunion. Manage key events, including the Dean's Speaker Series, and collaborate to deliver reunion and Commencement activities for SoE graduates. Manage publicity opportunities and communications aspects of key events, including lectures and speaker series. Work with the Dean to prepare remarks and talking points. Advise the Dean and faculty on media opportunities for the SoE. Counsel the Dean and faculty members on marketing and communications strategies, opportunities, and techniques. Work cross-functionally and collaborate with other campus marketers and content producers to help distribute content that educates and entertains SoE's audiences. Collaborate with Storytelling, Media/Comms, and Brand/Marketing teams in UMC to proactively solicit information from faculty and staff on SoE's accomplishments, research, and trends. Ensure the accuracy and professional look of everything presented publicly. Develop in-depth knowledge of School programs.
Manage editorial calendar for key social media initiatives and provide fresh and engaging content daily. Work closely with various constituents and peers to develop a rolling 6-9 month calendar for content curation, and digital initiatives. Manage staff, whose responsibilities include marketing, advertising, media relations, content creation, digital marketing and communications, project management, publications, and web design, while collaborating with key faculty and staff to identify synergies in marketing ideas and programs. Takes personal responsibility for all items produced by these staff. Manage budgets for the marketing and communications team to include independently running financial reports, interpreting financial information, and forecasting financial needs. Must always view expenses through a return on investment lens and from the point of view of conserving resources.
Qualifications The successful candidate will possess the following qualifications: 1. Knowledge
a. A successful track record of strategic marketing leadership by applying global business acumen. Experience in developing marketing programs for domestic and international audiences is important. Experience developing strategies for digital and direct marketing, market research, social media, content marketing, web presence, mobile, creative direction, and PR. b. Robust knowledge and experience with developing objectives, strategy, and sophisticated tactical marketing and communications plans. c. Understanding of the demands of protecting and promoting a world-class global brand. d. Familiarity with data analytics, their interpretation, and presentation of that information to a wide range of stakeholders.
2. Skills a. Demonstrated outstanding leadership, organizational, and management skills. b. A perceptive, energetic individual who can affect change in a dynamic environment and steward the School's brand. Excellent skills in managing, holding accountable, motivating, and supporting creative people in the marketing and communications unit. c. Ability to build consensus, manage relationships across a diverse group of internal and external constituents, and decisively problem-solve in a fast-moving, decentralized organization. d. Demonstrated ability to lead, motivate, and develop a large, diverse group of employees.
3. Abilities a. Charismatic leader: collaborative, confident, low on ego and high on EQ, sense of humor, a true team player who intuitively knows when to lead and when to support. A leader who is just as effective as an individual contributor. b. Visionary Partner: the ability to make a vision come alive, assign appropriate responsibilities, and directly contribute to seeing it through. c. Superior ability to build strong client relationships and well-honed communication skills, including giving persuasive presentations, writing superbly, and speaking cogently and compellingly. d. An effective leader adept at managing change, building relationships with people from diverse areas of the School and the University, and inspiring those outside their direct sphere of control. Clear ability to lead by example. e. The ability to evaluate the quality and ROI of all external vendors selected to work with the marketing and communications team. f. Change agent: proven ability to drive change is necessary to continue to advance the quality of the team's contributions. g. Cross-functional catalyst: leads the optimization of overall team performance. h. Culture champion: demonstrates character and action that embodies brand values, actively supports department culture growth, and drives innovation for best results. i. Takes personal responsibility for all aspects of material produced by the staff led by this position.
4. Education a. Bachelor's degree required. Marketing, public relations, or liberal arts preferred. Advanced degree preferred
5. Years of Experience a. 6 years of marketing, media relations, communications, or special events experience, preferably in a higher education environment. Supervisory or management experience is also required.
Work Interactions The director reports directly to the Dean of the School of Engineering. The director will oversee the marketing and communications team and collaborate with the University Office of Marketing and Communications and vendors for videos, media relations, advertising, publications, and printing.
Supervision Supervise (1 FTE) EEO Statement
Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/
Telecommute
Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.
Title IX of the Education Amendments of 1972
Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. Information about Title IX can be found at www.scu.edu/title-ix. Information about Section 504 and the ADA Coordinator can be found at https://www.scu.edu/oae/, (408) 554-4109, oae@scu.edu. Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Santa Clara University affirms its commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources, and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu.