Marketing Coordinator Job at Center for Plastic Surgery in Annandale

In-House Marketing Coordinator
Extensive Plastic Surgery Practice.
2 Locations: Chevy Chase, MD & Annandale, VA.

Job Description

Are you creative, energetic, tech-savvy, and an innovative thinker? Do you know how to build a brand online using today’s digital tools? Are you versed in creating and managing content?

If so, keep reading.

We're looking for a fantastic team player to manage our online social media presence, database, email campaigns, website copy, blog articles, and in-house marketing, including flyers and emails. We are a large four-surgeon practice with many moving parts, so you need initiative and strong conviction to see projects through to execution and meet tight content deadlines.

You should have a command of best practices and trends in social media marketing across various channels and understand how to build a brand to attract a digital audience of prospective plastic surgery patients.

Responsibilities:

Build our practice brand, awareness, and personality to attract new prospective plastic surgery patients. Collaborate and communicate with other departments, internal/external stakeholders, and agencies/vendor partners to maximize outreach and awareness.

Social Media:

1. Build and creatively manage the practice’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, YouTube, a Blog, Web Content, and additional relevant channels.
2. Create shareable content using a content calendar with deadline dates.
3. Work with other staff members and surgeons to help create content that educates and entertains our audience and supports marketing goals.
4. Monitor and engage in relevant social discussions about our practice, surgeons, procedures, and industry.
5. Drive consistent, relevant traffic and leads from our social network presence.
6. Explore ways to engage and identify new social networks to reach our preferred cosmetic patients through relevant directories and Facebook groups.

Video & Photos:

1. You must be comfortable shooting, editing, and posting videos and photos to show our surgeons and practice in the best light.

Email:

1. You will use an email platform to send out e-blasts to our current patient list (training provided).

Tracking:

1. Track, measure, and report on efforts and ROI regularly.

Note: Additional training will be provided, including database marketing via email, social posting, and content machines to keep a steady flow of content circulating.

Requirements:

1. BA/BS degree or equivalent work experience with at least 1 year of marketing a business using social, email, and video.
2. Experience in the plastic surgery industry is a plus.
3. Excellent communicator and creative thinker.
4. Bonus skills: Hootsuite, Hubspot, PhotoShop, video editing, and social post-editing.

This is a full-time position. Hours are Monday-Friday, 9-5 pm.

References required.