Social Media Manager Job at Novo in New York

Role: Social Media Manager Description: We are seeking a Social Media Manager to own the organic strategy, production, and execution of digital content across Novo’s social channels. You’ll be a driving force on our marketing team with experience in Instagram, TikTok and YouTube marketing, creating engaging video and photo content. You will be responsible for producing visually compelling, conversion-driven content, with an emphasis on testing and optimizing creatives based on performance data. Strong collaboration with marketing teams and a keen eye for detail are a must. What You’ll Be Doing: Own the creative planning and execution of campaign and evergreen content across all major platforms (Instagram, TikTok, YouTube). Conceptualize and produce ongoing viral videos, mini-docs, interviews, and memes focused on our customers, product and the broader industry. Regularly work with small business owners, freelancers, consultants and self-employed professionals. Develop creative briefs, ensuring timely delivery and strategic alignment. Optimize content strategies for engagement and provide reports on creative performance, trends, and competitive insights. What You Bring to the Table: A social-first approach to storytelling, an impeccable eye for visual aesthetic, and strong experience in photo and video production. A proven ability to organically grow an online community and increase engagement. A deep understanding of the communities that drive culture, both online and offline. A collaborative, iterative, and unique approach to creating ongoing and new content series. A genuine passion for social media, with the ability to stay ahead of trends while turning them into actionable insights. Proficiency in Canva, Adobe Creative Suite and video editing tools. Excellent organizational skills, with the ability to manage multiple projects, meet deadlines, and maintain attention to detail. Experience managing creator partnerships and user-generated content campaigns. Bonus Points: Comfortability being on camera. Experience with social media analytics tools and platforms. Your preferred camera is an iPhone. Experience: 2 years of experience, minimum. Compensation: $80,000 - $90,000 #J-18808-Ljbffr