Associate Audience Editor, Styles Job at The New York Times in New York

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

We are looking for an associate editor to join the newsroom Audience team and partner with the Styles desk to reach new readers and deepen our engagement with existing readers. Candidates need not be versed in fashion, but must have enthusiasm for the subjects Styles covers, including trends and subcultures, public figures and relationships.

This associate editor will work with the desk’s senior editors to inform coverage decisions, suggesting timely stories as well as evergreen topics that speak to reader interest and important news moments, with an eye toward framing. They will help maximize distribution through search strategies, social programming, and by coordinating publication with the homepage, newsletters and notifications. They will track data for the desk, using analytical skills to provide context and recommendations to the editors.

This position will be based in New York City and report into the Newsroom Audience team.

Responsibilities

• Identify coverage and format opportunities that will draw in new readers, in particular those who do not currently look to The New York Times as a regular news source.

• Optimize stories for search; identify trending topics and competitive trends, along with coverage and format opportunities that will drive growth and competitive performance.

• Interpret data and signals to shape how we present stories both on and off our platforms; deliver actionable daily, weekly and monthly reports for the desk.

• Contribute to regular audience performance updates, including but not limited to morning audience notes, monthly masthead presentations and quarterly and annual audience reports to company leadership.

• Write social copy, analyze our presence and strategy on existing platforms, and evaluate opportunities and potentially launch new accounts on social platforms.

• Liaise with the main search, social, community, home, notifications and newsletter teams on news and enterprise, and coordinate overlapping coverage with other desks.

• Partner with the newsroom audience analytics team on deep and actionable analysis.

• Work with journalists on best social media practices, including framing pieces for specific audiences and using the Reporter Reply commenting feature.

Basic Qualifications

• Deep knowledge of, or demonstrated interest in, topics ranging from fashion to internet trends to pop culture and relationships.

• 4+ years of experience in digital journalism.

• Knowledge of the search landscape, and the ability to spot trends, with an eye for spotting misinformation.

• Solid understanding of all mainstream and some emerging social channels, with a willingness to learn about new platforms.

• Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly.

• The ability to write in an engaging, smart tone that feels native to social media and still consistent with the values of The New York Times.

• A strategic and analytical mind; you should be comfortable with data and testing and iterating to find what resonates with various audiences.

• Skill at bridging specialties, including reporting, editing, product, analytics, design and user research.

• A willingness to collaborate, and the ability to partner with colleagues across the newsroom, the strategy, product, data and marketing teams, and beyond.

Preferred Qualifications

• A dedication to The Times and its journalistic mission.

• Deep knowledge of competitors.

• Experience working with fashion, youth or pop culture media brands, and an endless fascination with these topics.

The annual base pay salary for this role is between $90,000.00 and $110,000.00.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly