Mitsubishi Chemical Group is hiring: Marketing Content Creation Specialist in Ha
Mitsubishi Chemical Group, Hartford, CT, United States, 06112
Mitsubishi Chemical Group Marketing Content Creation Specialist Hartford , Connecticut Apply Now
Marketing Content Creation Specialist (1931)
Title: Marketing Content Creation Specialist
Location: Remote
Group Company:
- Mitsubishi Chemical America
Mitsubishi Chemical America (MCA), one of 4 regional headquarters established by parent company Mitsubishi Chemical Corporation, includes 20 group companies in North and South America. MCA and the group companies represent decades of knowledge and experience across numerous industrial and technological industries, with over 4,000 employees in 4 different countries.
Job Purpose
The Marketing Content Creation Specialist is responsible for creating comprehensive and user-friendly marketing assets that support Mitsubishi Chemical Group's communication with its global audience and stakeholders. Deliverables include PowerPoint decks, case studies, social posts, web pages, white papers, blogs, brochures, webinars, podcasts, etc. This role plays a pivotal part in ensuring that complex technical information is conveyed clearly and effectively on a global scale.
Principal Accountabilities
- Create engaging and relevant content for a global audience across various channels such as social media, blogs, websites, email newsletters, and more.
- Establish relationships and collaborate closely with global cross-functional teams, global and regional marketing teams, subject matter experts, designers, developers, and other stakeholders to create cohesive campaigns and initiatives.
- Organize and structure content to ensure clarity and ease of understanding for users from various cultural backgrounds.
- Ensure technical accuracy, consistency, and adherence to brand guidelines while maintaining a consistent brand voice and messaging across all channels.
- Review and incorporate feedback from users, stakeholders, and quality assurance teams on a global scale.
- Keep up to date with industry trends, competitor activities, and changes in algorithms or platform policies that may impact content strategy and performance.
- Ensure that content is optimized for search engines to improve visibility and organic traffic, including keyword research and on-page optimization.
- Seek feedback, analyze performance metrics, and experiment with new content formats or strategies to continuously improve content effectiveness and drive better results.
Knowledge / Skills / Experience
- Bachelor's degree in marketing or editorial field.
- 4-6 years of experience in marketing content creation within an industrial or manufacturing industry is required.
- Experience working with engineers is required.
- Experience creating PowerPoint decks, case studies, social posts, blogs, brochures, videos, white papers, webinars, podcasts, website/intranet pages, infographics, and sales enablement playbooks is required.
- Technical writing experience is required.
- Proficiency in documentation tools and software that can accommodate multiple languages.
- Strong writing, editing, and proofreading skills, including experience with international language variations.
- Ability to work independently and manage concurrent projects.
- Ability to translate complex technical concepts into clear and concise language suitable for a global audience.
- Familiarity with various regions' specialty materials and chemicals and cultural nuances.
Pay Transparency
The salary range for this position is $75,600 - $94,500. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Benefits begin on DAY 1!
Employee Assistance Programs
Curated Self-Paced Learning & Development Programs for all Employees
Mitsubishi Chemical Group (MCGC) and any of our subsidiaries do not accept unsolicited resumes from individual recruiters or third-party agencies. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.
EEO Statement
Mitsubishi Chemical Corporation values diversity in the workplace, is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally recognized protected basis under applicable law.
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