*U.S. work authorization required: Fresenius Kabi will not sponsor work visas or other employment authorization.
*Pay rate is $19.00-21.00 per hour, depending on completed academic years
*Fresenius Kabi does not provide a housing stipend or relocation assistance for summer internships
*This position requires working onsite 3+ days per week. Responsibilities
Learn hands-on skills of digital communication platforms and contributing to projects that build commercial digital capabilities
Email Marketing: Execute Email Marketing campaigns in Salesforce Pardot using wireframe templates. Assist digital and marketing teams in building customer segmented email lists and monitor email campaign performance. Potentially project manage the migration of Marketing platforms to Salesforce Marketing Cloud.
Website Management: Participate in Phase 2 updates of our Corporate Website & Microsite Assessment. Assist in optimizing website elements, such as title tags, meta descriptions, and headings.
Digital Strategy Project: Build a competitive digital strategy analysis of industry trends and competitor analysis. Gather insights of our customers via trade shows, surveys and feedback to identify trends to inform content and personalization strategies
Digital Advertising Support:
- Paid Social Ads: Help set up and monitor paid campaigns and work with media agency on placements
- Performance Analysis: Track and report on the effectiveness of digital advertising campaigns
- Google Analytics: Learn to use Google Analytics to track website traffic, user behavior, and campaign performance
- Reporting: Prepare performance reports and assist in analyzing the results to improve strategies
- Search Engine Optimization (SEO): Conduct keyword research to identify opportunities for improving organic search rankings.
- General Administrative Support: Team Collaboration & Task Management
Specific Skills/Requirements:
- Currently enrolled as a student at an accredited college or university program; pursuing a related business field degree;
- Be classified as a minimum of a sophomore; and
- Must be planning to return to school at the end of his/her break
- Must commit to 8-10 weeks of internship
As well as
- Basic knowledge of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, email marketing tools)
- Understanding of SEO and SEM
- Proficiency in Microsoft Office, and Salesforce.com
- Excellent communication skills, both written and verbal
- Strong organizational and time-management skills
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.
Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.