Content Marketing Specialist Job at Yankee Home Improvement in Chicopee
Yankee Home Improvement, Chicopee, MA, United States, 01021
About Us:
At Yankee Home, we're more than just a home improvement company - we're a trusted name in New England, delivering exceptional bath and shower remodeling, replacement windows, doors, and plumbing services. Our mission is simple: to transform homes and enrich lives by providing homeowners with expert craftsmanship, unmatched customer care, and reliable solutions they can count on.
As part of the Yankee Home team, you'll join a creative and collaborative environment where your ideas and skills can shine. We believe in empowering our team members to take ownership of their work and contribute to telling the Yankee Home story. From crafting engaging social media content to producing stunning visuals and SEO-friendly blogs, you'll play a pivotal role in connecting with homeowners and showcasing our expertise. If you're ready to flex your creativity, grow your talents, and make a real impact, we'd love to hear from you!
Job Description:
The Creative Content Specialist will support our marketing efforts by producing high-quality content across multiple platforms. This is a unique opportunity to use your creativity and technical skills to create social media posts, blogs, and digital assets while following our established brand guidelines.
Key Responsibilities:
- Content Creation: Develop engaging content for social media that aligns with brand guidelines.
- Photography and Videography: Ability to operate a phone camera or DSLR camera to capture high-quality photos and videos for digital campaigns.
- Photo/Video Editing: Edit photos and videos to produce polished content for various marketing channels.
- Blog Writing: Write compelling and SEO-friendly blog posts to drive website traffic and establish thought leadership.
- WordPress Management: Upload, format, and maintain content on our WordPress website.
- SEO Knowledge: Assist in optimizing content to improve search engine rankings (preferred but not mandatory).
- Brand Alignment: Ensure all content adheres to brand guidelines and maintains a consistent tone, voice, and visual style.
- Independent Workflow: Execute tasks with minimal supervision and quickly adapt to the company's brand identity.
- Minimum 2 years in a similar position/role
- Bachelor's Degree in related area
- Strong written and verbal communication skills
- Strong organizational skills and attention to detail
- Proficiency in social media platforms and their content formats (Facebook, Instagram, YouTube, etc.)
- Skilled in photo, video and graphic design editing tools (e.g., Adobe Illustrator, Photoshop, PremierePro, Canva, or similar).
- Familiarity with WordPress is required; SEO knowledge is a plus.
- Experience with a DSLR or high-quality phone camera for photography and videography.
- Demonstrated ability to work both independently and collaboratively while following established brand guidelines.
Benefits:
- Competitive hourly rate: $20/hr
- Health, dental, and vision insurance
- Paid time off and holidays
- Professional development opportunities