Director of Marketing and Brand Strategy

Director of Marketing and Brand Strategy About the Company Renowned private liberal arts college Industry Higher Education Type Educational Institution Founded 1797 Employees 201-500 About the Role The Company is looking for an innovative Director of Marketing and Brand Strategy to play a pivotal role in propelling the institution's mission forward. As a strategic leader, you will develop and implement comprehensive marketing and communication strategies aimed at elevating the college's public reputation, enhancing student enrollment, and fostering meaningful engagement with key stakeholders. This position will lead a creative team in crafting compelling communication initiatives, managing public relations campaigns, and ensuring consistent and engaging messaging across all platforms. Your responsibilities will include crisis communication management, conducting in-depth market analyses, and promoting collaboration and innovation to meet institutional objectives. Ideal candidates should hold a Bachelor's degree in a relevant field; a Master's degree is preferred. You will need a minimum of 7 years' experience in strategic marketing, communications, or public relations, including a strong background with at least 5 years in a leadership capacity. The role calls for a proactive, visionary thinker with exceptional written and verbal communication skills, capable of guiding and inspiring a diverse team. A solid understanding of crisis communication and brand management is essential. We seek a results-driven individual who stays current with industry trends and has the capability to harness emerging technologies to bolster engagement and outreach efforts. Professional qualities should include maintaining composure under pressure, commitment to ethical and inclusive marketing practices, and a focus on achieving key institutional goals such as enrollment growth and brand enhancement. Hiring Manager Title Vice President for Enrollment, Marketing, and Communication Travel Percent Less than 10% Functions CEO/President Non-Profit Management Marketing Operations Strategy