Marketing Director Job at WRA Architects Inc. in Broken Arrow

Description:

About Us

WRA Architects is a Texas and Oklahoma based Architectural Design firm specializing in K-12 Educational facilities.

Why WRA?

We are a great place to work, our clients are raving fans, and we love to design!

About the role

The Marketing Director will be responsible for developing and executing WRA’s overall business development and marketing strategies. This position will direct WRA’s marketing objectives, strategies, business development and management, for the state of Oklahoma.

Essential Duties

• Strategic Planning – Develop and implement comprehensive marketing strategies aligned with company goals, encompassing client relationships, client interviews, events/sponsorships, and brand marketing.
• Team Leadership – Lead and mentor a team of marketing professionals including marketing, business development, and practice employees.
• Brand Management – Oversee brand identity, ensuring consistent messaging across all marketing materials and maintaining a strong brand presence in the market.
• Market Research – Conduct market analysis to identify target clients, understand competitor landscape, and inform marketing strategy.
• Performance Monitoring – Track key marketing metrics and analyze campaign performance to identify areas for optimization and improvement.
• Collaboration – Work closely with Director of Marketing (TX), Director of Educational Planning, Director of Business Development, and other team members to align marketing efforts with overall business objectives.
• Communication – Effectively communicate marketing strategies, plans, and results to senior leadership and stakeholders.
• Ensures availability to staff, team building, building rapport with individuals, encouraging strong collaborative relationships between individuals and departments, solicits and applies feedback, and offers self-improvement to staff.
• Previous PS front office experience valued, knowledge of school funding and/or district budgeting valued, knowledge of current concerns of school leaders across all communities - valued.
• Able to react to change productively and handle other essential tasks as assigned.
• Facilitates improvement processes regarding team performance.
• Regional travel as needed and travel to Texas as needed.
• Other duties as assigned.

Requirements:

Qualifications and Requirements

• Bachelor's degree in marketing, Business Development or Education.
• Minimum of five (5) years' work experience in related field, with at least three (3) of those years in a leadership/management role.
• Proven ability to build and maintain partnerships and solid working relationships with key stakeholders at all levels of the organization.
• Must be able to think strategically and view the business from a general management standpoint.
• Excellent verbal and written communication skills and ability to make formal presentations in front of large audiences as needed.
• Ability to operate in fast-paced, dynamic environment, handle adversity and frequent change, and balance workload with multiple and competing priorities.
• Customer-service focus, with demonstrated experience dealing successfully with front-line internal and external customers.

Preferred

• Prior experience in public education, business development, marketing, or similar field
• Master’s Degree

Key responsibilities

• Translating the overall marketing vision into integrated business plans, tactics, projects, and deliverables.
• Assisting with developing marketing goals, budgets, and strategies while ensuring alignment with broader business goals.
• Overseeing critical marketing functions, including market research, client interviews, team communications, new client relationships, event attendance, and sponsorship planning.
• Developing operational processes and policies to streamline decision-making and promote collaboration between marketing functions across WRA offices.
• Monitoring and controlling budgets, resources, and teams to implement and execute short-term and long-term marketing initiatives.

Required Advanced Skills

• Microsoft Suite: Outlook, Excel, Word, Teams, PowerPoint
• Google Suite
• Project management platforms such as Monday, Asana, Wrike, or similar

Reports

Marketing Director will report to the Marketing Partner

Physical Demands

Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of the job, the employee must be able to access all components of the workstation and other office equipment. Frequent typing, writing, bending and twisting. Must be able to lift up to 25 pounds.

Work Environment

General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.

WRA is an equal opportunity employer.