Tennessee Oncology
Tennessee Oncology, one of the nation's largest, community-based cancer care specialists, is home to one of the leading clinical trial networks in the country. Established 1976 in Nashville, Tennessee Oncology's mission remains unchanged: To provide access to high-quality cancer care and the expertise of clinical research for all patients, at convenient locations within their community and close to their home. Our growing network of physicians and locations is based on this mission. Tennessee Oncology is committed to advancing both the science of detection and targeted treatments, and to making these advances available to every patient. We believe caring for cancer patients is a privilege.
Why Join Us? We are looking for talented and highly-motivated individuals who demonstrate a natural desire to support the meaningful work of community oncologists and the patients we serve.
Job Description:
The Director of Marketing will manage all aspects of brand development and marketing initiatives to support business growth, patient engagement, and community impact, including events and partnerships. The Director will partner across divisions to ensure a cohesive and compliant approach to branding, digital marketing, expansion, and overall organizational marketing.
ESSENTIAL FUNCTIONS:
Collaborate with SVP to create and promote a compelling brand identity, positioning the organization as a trusted brand in the community and beyond. Write, edit, and project-manage content that supports strategic brand implementation. Create and consult on communication materials for all audiences, working closely with the subject matter experts in the space. Partner with organizational leadership, divisional stakeholders, and subject matter experts to develop content, promotional materials, campaigns, collateral, "how-to"- documents, presentations, studies, web content, and training. Collaborate with divisional leaders on materials to ensure content and messages support the overall brand story and are consistent with the writing style, voice, and tone of the organization. Deliver digital marketing efforts, including SEO, creating content for overall marketing, and social media, ensuring a consistent and effective online presence. Identify, cultivate, and manage strategic corporate partnerships that align with the organization's growth objectives and provide value to customers. Develop joint marketing initiatives with divisional partners, ensuring mutual brand alignment and compliance with regulatory requirements. Responsible for all established and new digital assets, including websites. Ensure all marketing activities comply with regulations and industry standards. Cultivate an environment that supports diversity, teamwork, and performance. KNOWLEDGE, SKILLS & ABILITIES:
Ability to play a detail-oriented, hands-on role in the organization. Ability to understand the intersection of digital marketing, traditional marketing and content marketing including trends, data, and analytics to drive insights and ROI. Proficiency in marketing analytics, customer insights, and brand management. Strong knowledge of regulatory and compliance considerations in healthcare. Excellent leadership, communication, and project management skills with a collaborative approach. Respectful demeanor toward other team members and leaders that promotes a positive and professional work environment. Ability to demonstrate the highest level of ethical behavior and confidentiality and maintain confidentiality with sensitive information. Understand and comply with policy, laws, regulations as applicable to your job duties. EDUCATION & EXPERIENCE:
Bachelor's degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred but not required in lieu of experience Minimum of 5 years of experience in marketing leadership roles, preferably in the healthcare sector Experience in leading budgets and multi-media campaign development and execution from initial research phase and plan developing through roll-out. Proven track record in developing and executing enterprise-wide marketing strategies, including digital, content, and brand marketing. Proficiency in marketing brand management
Why Join Us? We are looking for talented and highly-motivated individuals who demonstrate a natural desire to support the meaningful work of community oncologists and the patients we serve.
Job Description:
The Director of Marketing will manage all aspects of brand development and marketing initiatives to support business growth, patient engagement, and community impact, including events and partnerships. The Director will partner across divisions to ensure a cohesive and compliant approach to branding, digital marketing, expansion, and overall organizational marketing.
ESSENTIAL FUNCTIONS:
Collaborate with SVP to create and promote a compelling brand identity, positioning the organization as a trusted brand in the community and beyond. Write, edit, and project-manage content that supports strategic brand implementation. Create and consult on communication materials for all audiences, working closely with the subject matter experts in the space. Partner with organizational leadership, divisional stakeholders, and subject matter experts to develop content, promotional materials, campaigns, collateral, "how-to"- documents, presentations, studies, web content, and training. Collaborate with divisional leaders on materials to ensure content and messages support the overall brand story and are consistent with the writing style, voice, and tone of the organization. Deliver digital marketing efforts, including SEO, creating content for overall marketing, and social media, ensuring a consistent and effective online presence. Identify, cultivate, and manage strategic corporate partnerships that align with the organization's growth objectives and provide value to customers. Develop joint marketing initiatives with divisional partners, ensuring mutual brand alignment and compliance with regulatory requirements. Responsible for all established and new digital assets, including websites. Ensure all marketing activities comply with regulations and industry standards. Cultivate an environment that supports diversity, teamwork, and performance. KNOWLEDGE, SKILLS & ABILITIES:
Ability to play a detail-oriented, hands-on role in the organization. Ability to understand the intersection of digital marketing, traditional marketing and content marketing including trends, data, and analytics to drive insights and ROI. Proficiency in marketing analytics, customer insights, and brand management. Strong knowledge of regulatory and compliance considerations in healthcare. Excellent leadership, communication, and project management skills with a collaborative approach. Respectful demeanor toward other team members and leaders that promotes a positive and professional work environment. Ability to demonstrate the highest level of ethical behavior and confidentiality and maintain confidentiality with sensitive information. Understand and comply with policy, laws, regulations as applicable to your job duties. EDUCATION & EXPERIENCE:
Bachelor's degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred but not required in lieu of experience Minimum of 5 years of experience in marketing leadership roles, preferably in the healthcare sector Experience in leading budgets and multi-media campaign development and execution from initial research phase and plan developing through roll-out. Proven track record in developing and executing enterprise-wide marketing strategies, including digital, content, and brand marketing. Proficiency in marketing brand management