ServiceNow
Were seeking a talented and strategicSr Integrated Content Strategist to join our dynamic marketing team. In this role you will lead the daytoday development management socialization and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journeyfrom awareness to conversionwhile aligning with priority personas product innovations and key campaign objectives.
As the bridge between highlevel campaign plans and content execution youll transform inputs such as audience insights product messaging and business goals into impactful actionable strategies. You will play an active role in shaping these strategies by staying attuned to market trends audience behaviors and industry developments while partnering with crossfunctional teams to turn strategies into action.
Youll create detailed recommendations for content types (e.g. videos editorial podcasts social posts interactive tools) and distribution channels that resonate with our target audiences.
This role requires close collaboration with a creative lead and their team to ensure all content is aligned with audience needs and delivers consistent compelling messaging. Youll also partner with channel owners across digital social and media platforms as well as a program manager responsible for operational excellenceincluding timelines budgets resourcing and streamlined collaboration processes.
Key Responsibilities
Develop Comprehensive Content Strategies:
Collaborate with campaign managers to understand campaign goals audience insights pain points KPIs budgets and global/regional requirements.
Develop and implement endtoend datadriven content strategies that align with campaign goals audience personas product innovations and business objectives ensuring a connected user experience across the customer journey.
Create detailed content recommendations:
Lead the creation of clear practical recommendations on content formats (e.g. videos blogs social posts interactive tools) and distribution channels to engage target personas effectively.
Drive innovation in content planning:
Proactively identify and incorporate emerging content trends channel features and new formats to keep strategies innovative competitive and aligned with industry advancements.
Regularly socialize content strategies and key updates with crossfunctional stakeholders ensuring alignment and buyin across teams.
Collaborate crossfunctionally:
Partner with campaign managers product & customer marketers creative directors and digital leads to ensure consistent and connected content implementation and measurement across all campaign touchpoints.
Champion Elite Content:
Partner with creative leads to ensure executed content is on strategy with differentiated engaging messaging & CTAs that will resonate with customer needs at each stage of the funnel.
Monitor and Optimize Campaign Performance:
Actively review content performance data and engagement metrics to provide actionable insights and refine strategies for continuous iteration and improvement.
Support Operational Excellence:
Collaborate with the program manager to ensure efficient workflows resource allocation timeline management and adherence to budgets for all contentrelated initiatives.
Contribute to and maintain content playbooks containing best practices and learnings to ensure consistent optimizations across campaigns.
Qualifications : 12 years of experience in marketing content strategy and/or creation channel strategy campaign management or related roles within a B2B SaaS or technology environment.
Proven success in designing and executing multichannel personadriven content strategies that span awareness to demand and generate measurable business results.
Exceptional leadership skills with experience managing and influencing crossfunctional teams.
Strong ability to prioritize and execute in a fastpaced environment.
Expertise in datadriven decisionmaking with the ability to analyze performance and make optimization recommendations.
Curiosity for AI & Innovation: Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate! For positions in this location we offer a base pay of $137500
$240700 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information : Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here . Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact
for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work : Yes
Employment Type : Fulltime
Collaborate with campaign managers to understand campaign goals audience insights pain points KPIs budgets and global/regional requirements.
Develop and implement endtoend datadriven content strategies that align with campaign goals audience personas product innovations and business objectives ensuring a connected user experience across the customer journey.
Create detailed content recommendations:
Lead the creation of clear practical recommendations on content formats (e.g. videos blogs social posts interactive tools) and distribution channels to engage target personas effectively.
Drive innovation in content planning:
Proactively identify and incorporate emerging content trends channel features and new formats to keep strategies innovative competitive and aligned with industry advancements.
Regularly socialize content strategies and key updates with crossfunctional stakeholders ensuring alignment and buyin across teams.
Collaborate crossfunctionally:
Partner with campaign managers product & customer marketers creative directors and digital leads to ensure consistent and connected content implementation and measurement across all campaign touchpoints.
Champion Elite Content:
Partner with creative leads to ensure executed content is on strategy with differentiated engaging messaging & CTAs that will resonate with customer needs at each stage of the funnel.
Monitor and Optimize Campaign Performance:
Actively review content performance data and engagement metrics to provide actionable insights and refine strategies for continuous iteration and improvement.
Support Operational Excellence:
Collaborate with the program manager to ensure efficient workflows resource allocation timeline management and adherence to budgets for all contentrelated initiatives.
Contribute to and maintain content playbooks containing best practices and learnings to ensure consistent optimizations across campaigns.
Qualifications : 12 years of experience in marketing content strategy and/or creation channel strategy campaign management or related roles within a B2B SaaS or technology environment.
Proven success in designing and executing multichannel personadriven content strategies that span awareness to demand and generate measurable business results.
Exceptional leadership skills with experience managing and influencing crossfunctional teams.
Strong ability to prioritize and execute in a fastpaced environment.
Expertise in datadriven decisionmaking with the ability to analyze performance and make optimization recommendations.
Curiosity for AI & Innovation: Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate! For positions in this location we offer a base pay of $137500
$240700 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information : Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here . Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact
for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work : Yes
Employment Type : Fulltime