Chief Marketing Officer (CMO)
About the Company
Innovative higher education institution
Industry
Higher Education
Type
Educational Institution
Founded
1965
Employees
1001-5000
Categories
- Education
Specialties
- higher education and community college
About the Role
The Company is seeking an Inaugural Chief Marketing Officer (CMO) to lead the development and implementation of a transformative marketing strategy. The CMO will be responsible for advising and developing the overarching brand, marketing, communications, and public relations strategies to elevate the enterprise brand, engage diverse audiences, and drive enrollment growth. This pivotal role involves working closely with the President, other executives, and key stakeholders to design and execute initiatives that support the institution's strategic plan and foster strong community connections. The successful candidate will also be tasked with leading a large team of marketing and communications professionals, ensuring that all activities align with the company's vision, mission, values, and strategic goals. Applicants for the CMO position at the company should have a Bachelor's degree in a related field, with a minimum of 7 years experience in strategic leadership and execution in marketing, communications, and public relations. A Master's degree or advanced learning is preferred. The role requires a candidate with a proven track record in developing and optimizing marketing and communication strategies, as well as experience in crisis management and campaign coordination. The CMO will also be expected to have a strong background in external partnerships and collaborative planning, and experience in integrating advanced marketing and communication tools, including AI. The position demands a leader who can ensure that the marketing and communications efforts are in line with the company's educational objectives and who is adept at measuring and reporting on the effectiveness of these activities for continuous improvement.
Hiring Manager Title
President
Travel Percent
Less than 10%
Functions
- Marketing
- Strategy