UL Research Institutes is hiring: Content Marketing Specialist in Evanston

Content Summary: Content Marketing Specialist at Evanston, for UL Research Institutes

Content Marketing Specialist page is loaded

Content Marketing Specialist

Apply locations Evanston, IL time type Full time posted on Posted 3 Days Ago time left to apply End Date: March 31, 2025 (30+ days left to apply) job requisition id JR1164

Job Description

We have an exciting opportunity for a Content Marketing Specialist at UL Research Institutes, based in our Evanston, Illinois, office. This is a hybrid role, two days a week in office.

The Content Marketing Specialist is responsible for supporting the creation and deployment of content for marketing campaigns—ensuring the delivery of engaging, high-quality content that drives audience engagement and lead generation. This role requires a blend of creativity, analytical skills, and project management skills to produce and deploy impactful, high-quality content aligned with organizational goals. Collaborating with cross-functional teams, the Content Marketing Specialist ensures consistency in messaging and enhances the organization’s digital presence through innovative and data-driven content strategies.

What you’ll learn and achieve:

• Create compelling content across multiple platforms and types, including blogs, emails, videos, infographics, and web pages, tailored for various audiences and personas.
• Support and execute upon content marketing strategies that align with business objectives and audience needs.
• Ensure all content is optimized for different channels (e.g., SEO for blogs, CTA best practices for emails) and meets performance goals.
• Collaborate with stakeholders across research institutes and offices to align on content objectives and share marketing campaign deployment plans and results.
• Partner with digital, design, and social media teams to ensure content is visually engaging, optimized for SEO, and deployed across appropriate channels.
• Track content performance metrics (e.g., engagement rates, open rates, downloads) to measure success and inform future content creation.
• Leverage data-driven insights to optimize content, adjusting messaging, format, or structure to improve performance.
• Assist in delivering against the organization’s content calendar to ensure timely and consistent delivery of high-quality materials.
• Translate complex or technical concepts into compelling stories for non-technical audiences.
• Stay updated on content marketing trends and emerging tools to ensure strategies remain fresh, relevant, and innovative.
• Perform other duties as directed.

What you’ll experience working at UL Research Institutes:

• People: Our people make us special. You’ll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative.
• Interesting work: Every day is different for us here. We see what’s on the horizon and use our expertise to build the foundations of a safer future.
• Grow and achieve: We learn, work, and grow together through targeted development, reward, and recognition programs.
• Values: Four core values guide our work: collaboration, respect, integrity, and beneficence.
• Total Rewards: All employees at UL Research Institutes are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay.

What makes you a great fit:

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital marketing principles and content optimization techniques.
• Proficiency in content management systems (e.g., WordPress), social media platforms, and analytics tools (e.g., Google Analytics, LinkedIn Analytics, SEMRUSH, Meltwater).
• Familiarity with customer relationship management (CRM) systems and marketing automation tools.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Creativity and adaptability to craft content for diverse platforms and audiences.
• Strong collaboration and communication skills to work effectively with cross-functional teams.
• Detail-oriented with excellent organizational skills.
• Demonstrated ability to develop engaging content across mediums and for various stages of the audience journey.

Professional education and experience requirements for the role include:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 4 years of experience in content marketing, digital marketing, or a similar role.
• Experience with non-profit or purpose-driven marketing is a plus.
• Knowledge of video production, multimedia content creation, and graphic design tools (e.g., Canva, Adobe Creative Suite) is preferred.
• Experience with selecting and managing visuals to enhance messaging.

Salary Range: $61,199.38-$84,149.14

Pay Type: Salary

#J-18808-Ljbffr