Digital Marketing Specialist (Email) Job at Spacesaver in Fort Atkinson
Spacesaver, Fort Atkinson, WI, United States, 53538
Come grow with us!
Spacesaver Corporation is seeking an innovative and detail-oriented Digital Marketing Specialist (Email) to join our Marketing team. This hybrid role offers the flexibility of three days on-site and two remote days. In the role, you will collaborate with our marketing and sales teams to drive customer engagement and website traffic, manage lists and contacts through our CRM system, and generate leads through our corporate email automation platform. You will also lead email communication efforts for live webinars, events, and other initiatives, and execute content strategy for email campaigns in collaboration with the Content Marketing Specialist.
Other duties would include:
- List segmentation and management through our CRM system and email platforms (Salesforce, Marketing Cloud, and Pardot).
- Create email strategies for target audiences at different sales funnel stages.
- Optimize user experience through effective email formation, content, forms, and calls to action.
- Facilitate, report, and act on A/B testing to increase customer engagement and pipeline development.
- Leverage marketing automation tools to optimize outreach efforts.
- Execute on key performance indicators (KPIs) for email campaigns, measure performance, and report monthly.
- Assist in implementing go-to-market strategies.