Sr. Social Media Strategist Job at Traeger Wood Pellet Grills in Salt Lake City
Traeger Wood Pellet Grills, Salt Lake City, UT, United States, 84193
MEATER Sr. Social Media Strategist
About MEATER:
MEATER is the creator of the wireless meat probe category, inventing the #1 smart thermometer in the world. We've spent the last 10 years delivering innovation to a community of cooks across the globe providing them with the tools they need to take on any cooking adventure, confidently. MEATER is also part of Traeger, Inc. who has been revolutionizing outdoor cooking for over 30 years. Together, we’re redefining the way people cook and enjoy food. We exist today as a powerhouse of disruptors, innovators, and food fanatics, committed to bringing people together through world-class products and exceptional experiences.
What You'll Do:
The Social Media Manager is a crucial part of the MEATER Brand Marketing team. This position requires a dedicated and dynamic individual with a strong work ethic and a positive attitude. Their responsibilities include creating branded copy, scheduling, and posting social media content, engaging with customers, coordinating marketing efforts, and ensuring campaigns are launched smoothly. Working with our marketing and creative teams to ensure content is complete and on brand are key.
How You Will Help Us Win:
- In collaboration with the Brand Director, execute all social media initiatives and strategies.
- Manage the scheduling and posting of all social content to relevant social media channels daily (Instagram, TikTok, Facebook, Twitter).
- Write on-brand, accurate, and search engine optimized copy for social media initiatives.
- In collaboration with the Customer Service Coordinator, engage with consumers who interact with our brand through comments, messages, and User Generated Content (“UGC”) on all social media channels daily and in a timely manner.
- Work with the Social Media Manager and relevant Channels Director to research and monitor both branded and industry relevant hashtags.
- Be on call as needed to capture and publish real-time content from social relevant events.
- Work closely with the Creative Project Manager to ensure that assets are ready, provided as requested, and scheduled in time for marketing campaigns.
- Upload and publish videos to relevant social channels.
- Ensure that all social media channels are optimized frequently and constantly make suggestions for improvement.
- Review all marketing copy as needed for grammar and accuracy and obtain final approval from the relevant Brand Director.
- Ensure that all social content meets brand guidelines and obtain final approval from the Brand Director.
- Find and catalog relevant User Generated Content (“UGC”) for social re-posting.
- Maintain social content feed through content management tools, and approve/deny content for website social feeds and the Traeger app.
- Assist with Social Media Giveaways from selecting winners to ensuring promo orders are placed.
- Assist with packaging and mailing out swag and other items to customers during promotional campaigns.
- Assist with photo and video shoots.
- Continually review and analyze processes to help improve scalability and automation.
What You'll Need to Succeed:
- 1-2 years of Marketing, Copy, or Professional Social Media experience preferred.
- The ability to work and thrive in a fast-paced, rapidly changing, highly collaborative, team-driven work environment.
- Creative writing skills.
- Excellent organization and planning skills.
- Flexible with availability.
- Eagerness to learn and continually build the Traeger brand.
- Background or interest in the culinary industry a plus.
Why You Will Love To Work Here:
- Be part of the most disruptive force in outdoor cooking.
- Join a true team working towards a common goal.
- Culture of risk-taking, innovation & quality.
- So.Much. Food.
- Have an outdoor lover’s paradise in your backyard.
- Full medical/dental/vision packages to fit your needs.
- 401K to help you plan for the future.
- Tuition reimbursement.
- Individual professional development programs & initiatives to help you grow professionally.
- Great discounts on all things Traeger.