Marketing Specialist - Audience Acquisition Job at Avispa Technology in New York

Marketing Specialist - Audience Acquisition (PMOUNTJP00000919)

A leading digital streaming network is seeking a Marketing Specialist - Audience Acquisition. The successful candidate will support the team’s efforts on paid acquisition campaigns, focusing on campaign operations and processes. Responsibilities include efficiently trafficking, setting, and executing lead campaigns, ensuring timely completion with accuracy and quality, collaborating with operations and media buyers for successful delivery, and analyzing results, behaviors, and metrics to forecast trends that improve future efforts.

The ideal candidate should have knowledge of basic digital marketing and prior ad trafficking experience with common ad servers. The company offers a great work environment!

Benefits:

• Hourly pay: $30/hr
• Worksite: Leading digital streaming network (New York, NY 10036 or West Hollywood, CA 90046 - Hybrid, Must be 1-2 days onsite (Wednesdays and Thursdays), Candidates local to New York City are preferred)
• W2 Employment, PSL
• 40 hours/week, 1 Month Assignment

Responsibilities:

• Help with digital media campaign builds including building campaign names, creative names, or audiences with an ad server.
• Traffick creative tags and work with direct display partners to set-up and Q/A paid campaigns, ensuring the correct tags are being used and data is flowing through to internal dashboards.
• Monitor campaign performance and delivery, ensuring campaigns deliver in full to the agreed upon flight dates and budget spends. Proactively take action if campaigns fall short, either with makegoods or other adjustments.
• Support the management, monitoring, and administration of advertising campaigns to ensure proper implementation and application of conventions and processes.
• Support internal processes; help to refine and implement work streams across the team and paid media channels to increase efficiency and enable communication.
• Identify, reconcile, and resolve discrepancies with campaign naming conventions.
• Collaborate with multiple departments to support campaign processes and updates.
• Update reporting numbers and ensure accuracy.
• Update media plan documents with related pacing or other plan updates necessary.
• Collaborate with partners and internal teams to ensure billing accuracies.

Qualifications:

• 2-4 years of experience in paid digital advertising such as digital display paid campaigns or programmatic.
• Bachelor’s Degree or relevant experience.
• Ad trafficking experience or digital marketing background.
• Experience trafficking campaigns, building ad tags, and pulling reporting in an ad server such as Campaign Manager 360 (CM360), OpenX, Flashtalking, etc.
• CM360 experience is preferred.
• Experience and knowledge of digital marketing and advertising, including but not limited to programmatic, social media, blogging, email, display, search marketing, and ad ops.
• Intermediate Excel skills with the ability to format large data sets and reports, including use of pivot tables.
• Ability to multi-task and adapt to a challenging, fast-paced environment with multiple priorities and stakeholders.
• Enthusiastic, passionate, and strong work ethic.
• Proactive and self-motivated with strong attention to detail.
• Strong verbal and communication skills.
• Flexibility and ability to handle multiple projects at one time.
• Organized and able to meet deadlines.
• Analytical skills and solid computer skills.

Shift:

• 9 am-6 pm Eastern or Pacific office hours.