Senior Manager, Content Job at Tbwa Chiat/Day Inc in New York
Tbwa Chiat/Day Inc, New York, NY, United States, 10261
GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.
We are looking for a Senior Manager, Content, to join our alias team. alias is the official selling app of GOAT and Flight Club. Designed exclusively for sellers, alias turns your sneakers, apparel, and accessories into earnings.
In this role you will:
- Use storytelling, data, and design thinking to build a cross-functional experience for the alias brand. You will help develop and execute a content strategy across alias channels: web and app, socials, CRM, and physical locations.
- Produce content, campaigns and experiences that resonate with sellers: from ideation to launch, you will explore various formats (market reports, selling guides, space activations, etc.) and expand them to our socials to grow our community.
- Partner with our Data Analytics and Merchandising teams to manage and maintain a content calendar that integrates meaningful cultural events and key market trends throughout the year and globally.
- Lead and manage a cross-functional pod of internal and external talent to deliver high-quality work at various deadlines.
We are looking for:
- 5+ years of relevant experience in content creation, social strategy, and management with a supporting portfolio of digital content and a list of published work
- A Data and Social mindset and a passion for Fashion, Sneakers and Resell.
- Experience working on zero-to-one projects and enhancing well-established core systems
- Exceptional project management skills, including experience with content management systems and digital campaign integration
- Exceptional communication and presentation skills to all levels of an organization
The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.
Hiring Range:
$136,000 - $170,000 USD
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