Robert Half is hiring: Marketing Director (B2B) in Atlanta

We are on the lookout for an accomplished B2B Marketing Manager to become a part of our team. This role entails overseeing and implementing extensive marketing strategies and campaigns aimed at attracting future business relocations and bolstering the existing prosperous business environment in Metro Atlanta. As a B2B Marketing Manager, you will be expected to exhibit strategic thinking and excellent leadership abilities, managing the efforts of marketing specialists and liaising with various stakeholders.

Responsibilities:

• Develop and put into action content strategies that align with client objectives and stimulate engagement across multiple channels.
• Take charge of the planning, execution, and enhancement of marketing campaigns to reach desired results and KPIs.
• Oversee channel activations, ensuring effective delivery of marketing messages across various platforms.
• Provide leadership and guidance to a team of marketing specialists, promoting teamwork and ensuring prompt delivery of projects.
• Collaborate closely with internal teams to ensure alignment and smooth execution of marketing initiatives.
• Cultivate and manage partnerships with external organizations and influencers to boost brand visibility and reach.
• Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.• Minimum of 3 years of experience in a B2B marketing role or a similar position
• Proficient in Adobe Creative Cloud
• Experience with CRM systems
• Ability to use Facebook Insights for effective marketing strategies
• Proficiency in Google AdWords and Google Analytics
• Proven track record in developing and executing successful advertisements
• Strong understanding of brand awareness strategies
• Experience with budget processes in a marketing context
• Proven experience in campaign planning and execution
• Excellent communication skills, both verbal and written