Lux Unfiltered, Inc.
- Assist with Product Development, including the development, evaluation and follow-through for new beauty products, formula improvements, packaging and accessories.
- Develop and execute go-to-market strategies for new product launches, ensuring alignment with brand positioning and business objectives.
- Manage and optimize product listing pages for DTC and Amazon.
- Conduct market research to identify trends, customer insights, and competitive analysis to inform product development and marketing strategies.
- Craft compelling product messaging, positioning, and storytelling that resonates with our target audience.
- Collaborate with creative teams to develop marketing assets, including product packaging, website content, email campaigns, and social media content.
- Work closely with digital marketing to optimize paid advertising, influencer partnerships, and organic content strategies.
- Partner with retail and e-commerce teams to drive sell-through, including creating product education materials, promotional campaigns, and merchandising strategies.
- Monitor product performance and customer feedback to refine marketing strategies and identify opportunities for growth.
Requirements
- At least 2 years of experience in product marketing within the beauty, skincare, or personal care industry
- Knowledge and experience in managing product development projects
- Excellent storytelling and copywriting skills with a keen eye for brand voice and aesthetics
- Strong understanding of digital marketing and e-commerce strategies
- Passion for beauty, trends, and consumer behavior
- Collaborative, open minded and able to thrive in a fast-paced startup environment
- Strong attention to detail and excellent written communication skills are a must
- In office 4 Days a week
Benefits
- Competitive Compensation
- Discretionary Bonus
- Health/Dental/Vision Contribution
- Paid Time Off
- Casual Working Environment