Marketing Consultant (digital marketing measurement) Job at Synectics in New Yor

Description: Support the Measurement and Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of media solutions.Manage sales and 3P vendor relationships and initiatives.Team is charged with building a new, outstanding ads organization to establish as the premiere platform for advertiser partners, and to drive advertising revenue.Responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions.Evaluate advertiser campaign goals to recommend the appropriate 3P and/or 1P measurement solutions.Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights, presentation).Maintain outcomes database to build out benchmarks and learnings from completed studies.Contribute to vertical and category best practices and create scalable solutions across key client types.Support/own relationships with sales counterparts and make measurement recommendations to best illustrate successful outcomes, expand relationship, and optimize campaigns.Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.Collaborate cross-functionally and communicate effectively across multiple business functions (planning, account management, ad ops, product, etc.).Active involvement in identifying measurement needs/gaps, vetting potential 3P partners, and conducting POCs for evaluation.Track and monitor studies against budget, ensuring costs are pacing with departmental budget.Develop and partner with PMM/Marketing to create case studies and contribute to creation of larger initiatives such as Playbooks, best practice guides, etc.Identify and maximize efficiencies in rates/pricing, process, and communication with 3P vendors as well as internal teams.Work with Sales and Planning teams to design and assess feasibility for 3P research to best fit campaign goals.Manage day-to-day study execution with 3P vendors (processing POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights).Monitor projects against budget and review campaigns for best practices and vertical level insights.Cross functional collaboration and meetings to learn about and push business forward. Qualifications: Bachelor's Degree (Required)7+ years advertising technology and digital marketing measurement experience5+ years partnership, strategic development and/or partner management experience5+ years experience in a customer-facing consulting roleExpertise in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testingDigital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modeling, deterministic vs. probabilistic data layeringDirect experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMeProven analytical skills and data-driven mindsetExcellent project management and organizational skills and ability to work autonomouslyStrong communication (verbal and written) and storytelling skillsTeam player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve goalsStrategic self-starter comfortable designing research strategy and actively engage in hands-on executionA passion for learning new skills and adopting new methodologies and toolsAbility to lead and handle changing priorities in a complex, fast-paced business environmentExperience communicating project findings to internal and external partnersAccuracy and attention to detail upheld while maintaining efficienciesSolid understanding of the advertising landscape, across all kinds of media channels and methods of buyingKnowledge of quantitative and qualitative methodologiesData analysis and visualization software: Proficiency with one or more BI tools such as Domo, Looker, Power BI, Qlik, Tableau, AlteryxAirtable a plus.Dual TV/Video and digital experience is a plus.DOOH experience a plus.Programmatic ad buying experience a plus.Experience partnering with third party vendors to conduct ad campaign measurement (brand lift, foot traffic, sales, reach/frequency/incrementality, etc.).Mix of client and vendor side experience is ideal.Experience in ad tech.Individual contributor.Experience working with Sales.Comfortable in ambiguity Benefits: Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics. Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st. Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification. Synectics is an equal opportunity employer.