Dotdash Meredith
Associate Director of Creative Development - Video Strategy
Dotdash Meredith, Los Angeles, California, United States, 90079
Job Title
Associate Director of Creative Development - Video Strategy
Job Description Dotdash Meredith is seeking an Associate Director of Creative Development to join its central Video Strategy team. Reporting to the Sr. Director of Creative Development, this YouTube-first creative will be highly influential, with a proven track record of ideating and creating hit celebrity and non-celebrity content. This position is based in Los Angeles. The Associate Director will be responsible for helping shape and execute a YouTube-first content slate across all DDM brands, including People, Entertainment Weekly, InStyle and Allrecipes. They should be able to pitch and produce new concepts in an entrepreneurial environment, seeing these projects through from end-to-end. This individual must display an 'all hands on deck' and 'can-do' attitude. They are the driving force behind their shoots and a steward of the brands. Day-to-day responsibilities Creative Development: 40% Work closely with the Sr. Director on ideating, developing, and executing unique, innovative formats and concepts for video on YouTube across all DDM brands
Develop systems and documentation to maintain series quality from pilot phase to episodic series production
Rigorously research lanes, topics and talent for established or potential series
Lead creative brainstorming sessions
Must be accountable for their own projects, overseeing the end-to-end workflow from pre- production to post production, working closely with other team resources.
Contribute to a positive, success-oriented environment where innovation and creativity are critical
Collaborate with broader video and cross-brand editorial teams to create premium YouTube content
Must have an understanding of business and brand priorities and tracking to kpis
YouTube Execution: 60% Execute YT-first formats with a wide range of on-camera talent, from A-list celebrities, to established academics or other people of interest.
Serve as logistics lead for video shoots, ranging from studio interviews and press junkets, to field shoots on location
Serve as liaison between internal teams and outside talent representatives
Manage budgets, source props, coordinate equipment rentals as needed per project
Book and coordinate crews
Act as point-person for video logistic related communication between creative teams, editorial teams, and other internal stakeholders
Assist in content calendar planning, logistics, expenses
Must-haves Extensive and proven experience in executing YouTube-first creative video concepts under pressure
5+ years of experience in producing a high frequency of videos for a major media company/brand or digital first publisher
Experience working with high-end celebrity talent
Must foster a collaborative and positive environment, working to bring out the best in everyone around them
This individual must be comfortable and experienced in tracking high-level content success, including being able evaluate performance using tools such as YT Analytics and Tubular
Able to manage multiple projects simultaneously
Is an active consumer of Internet video, is aware of cultural trends and how they can influence the development of new formats
Passionate, curious and willing to collaborate, test and learn
Ideal candidate is curious about pushing the boundaries of broadly established video content, and is eager to experiment in production.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees Pay Range Salary: California: $100,000.00 - $120,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG#
Job Description Dotdash Meredith is seeking an Associate Director of Creative Development to join its central Video Strategy team. Reporting to the Sr. Director of Creative Development, this YouTube-first creative will be highly influential, with a proven track record of ideating and creating hit celebrity and non-celebrity content. This position is based in Los Angeles. The Associate Director will be responsible for helping shape and execute a YouTube-first content slate across all DDM brands, including People, Entertainment Weekly, InStyle and Allrecipes. They should be able to pitch and produce new concepts in an entrepreneurial environment, seeing these projects through from end-to-end. This individual must display an 'all hands on deck' and 'can-do' attitude. They are the driving force behind their shoots and a steward of the brands. Day-to-day responsibilities Creative Development: 40% Work closely with the Sr. Director on ideating, developing, and executing unique, innovative formats and concepts for video on YouTube across all DDM brands
Develop systems and documentation to maintain series quality from pilot phase to episodic series production
Rigorously research lanes, topics and talent for established or potential series
Lead creative brainstorming sessions
Must be accountable for their own projects, overseeing the end-to-end workflow from pre- production to post production, working closely with other team resources.
Contribute to a positive, success-oriented environment where innovation and creativity are critical
Collaborate with broader video and cross-brand editorial teams to create premium YouTube content
Must have an understanding of business and brand priorities and tracking to kpis
YouTube Execution: 60% Execute YT-first formats with a wide range of on-camera talent, from A-list celebrities, to established academics or other people of interest.
Serve as logistics lead for video shoots, ranging from studio interviews and press junkets, to field shoots on location
Serve as liaison between internal teams and outside talent representatives
Manage budgets, source props, coordinate equipment rentals as needed per project
Book and coordinate crews
Act as point-person for video logistic related communication between creative teams, editorial teams, and other internal stakeholders
Assist in content calendar planning, logistics, expenses
Must-haves Extensive and proven experience in executing YouTube-first creative video concepts under pressure
5+ years of experience in producing a high frequency of videos for a major media company/brand or digital first publisher
Experience working with high-end celebrity talent
Must foster a collaborative and positive environment, working to bring out the best in everyone around them
This individual must be comfortable and experienced in tracking high-level content success, including being able evaluate performance using tools such as YT Analytics and Tubular
Able to manage multiple projects simultaneously
Is an active consumer of Internet video, is aware of cultural trends and how they can influence the development of new formats
Passionate, curious and willing to collaborate, test and learn
Ideal candidate is curious about pushing the boundaries of broadly established video content, and is eager to experiment in production.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees Pay Range Salary: California: $100,000.00 - $120,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG#