Adobe Systems
Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The opportunityWe're looking for an outstanding Adoption Marketing Manager to ensure our customers more deeply adopt our Adobe Experience Manager (AEM) solution. The goal is to make them successful, see the value of their purchase, buy more Adobe products, become strong advocates, and remain lifelong customers. This person will develop various multi-channel programs, such as email nurtures, in-product guidance, user groups, webinars, etc., to effectively drive user adoption and retention. They will report to the Manager, Adoption Marketing, and collaborate closely with Product Management, Customer Success, Professional Services, and Product Marketing teams. What you'll do Co-lead adoption strategy for Adobe Experience Manager (AEM) with 1-2 other Adoption Marketing team “pod” members Drive discovery, testing, and process to open new adoption marketing channels Conduct research with users to guide program strategy Develop engaging adoption campaigns to help users adopt Adobe Experience Manager (AEM) more quickly and deeply and implement them through various channels Collaborate with key partners on program development Collaborate with other Adoption Marketing team members within the Adobe Experience Manager (AEM) product pod to ensure cohesive adoption strategy across personas Review all existing adoption content, identify content gaps, and work with internal subject matter authorities and expert users to develop content as needed Track and report critical program metrics Work to continuously improve programs, using data to measure what is working and what’s not Partner with regional teams to ensure adoption programs are relevant to customers globally, including providing content from customers around the world Represent the user while working with teams across the organization to ensure an unusual and outstanding customer experience with Adobe What you need to succeed Bachelor’s degree or equivalent experience, with a focus on business, marketing, or a related field; MBA would be considered a plus 5+ years of demand generation, lifecycle marketing, and/or customer marketing experience preferred Adobe Experience Manager (AEM) experience a plus Customer-centric with a “what’s best for the customer” approach Proven ability to both drive strategy and execution of programs Strong program development and leadership skills Proven ability to collaborate cross-functionally and be an outstanding teammate Growth mentality, including a track record of quickly learning new technology such as Marketo, GainsightPX, Workfront, etc. Accountable for your performance and results, and committed to delivering your best A font of creativity -- you take pride in coming up with fun, exciting ideas to make customers happy and successful Self-motivated, diligent, organized, and willing to take complete ownership of a project Excellent writing and interpersonal skills Flexible, can-do outlook, with the ability to thrive in a highly dynamic environment Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $84,300 -- $163,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.SummaryLocation: Denver; San Francisco; San JoseType: Full time