Director of Growth Marketing - Analytics

Nasdaq is looking for a Director of Growth Marketing to build and lead a high performing marketing team responsible for supercharging growth across the customer lifecycle. This is an opportunity to own a multifacted global marketing strategy and work cross-functionally to deliver business impact to take activation plans from start to finish. We are seeking a strong leader who knows how to influence, motivate, organize and communicate with impact cross-organizationally. This is a player-coach role, so your profile as a seasoned growth marketer with a knack for creative problem solving and a passion for leading programs that acquire and deepen long term customer relationships is crucial. Your remit will span regional and segment marketing, field marketing, and ABM, requiring deep partnership with Revenue teams. You will track impact and pollinate this intelligence across key stakeholder groups, and you should be confident and comfortable presenting that impact to key executive stakeholders through data, visualizations, and narrative. Key Responsibilities:Campaign Strategy & Planning: Lead demand generation planning and strategy from acquisition through end-of-life, with focus on driving leads down the funnel through omni-channel campaigns inclusive of, but not limited to: local advertising, events, ABM orchestrations, and more. You’ll also craft strategies to deliver scalable and repeatable campaigns, including the development of a consistent campaign plan approach and wrap reports to communicate results across stakeholder groups and deliver performance insights that include recommendations and optimization opportunities Acquisition & Revenue Generation/Expansion: Deliver against revenue targets (pipeline, bookings), as well as marketing metrics like MQL volume, lead conversion rate, cost per lead, ROAS, etc. Team Management: Lead a team of growth marketers and power successful collaboration with other Marketing and business teams. Seek out opportunities to improve processes and initiatives. Encourage individual growth opportunities within the team through ownership of projects that empower team members to succeed. Determine measures of success (KPIs) and set strategic guidance for roles and responsibilities, understanding roles and responsibilities will be different for manager versus employee. Hold regular touchpoints to track performance against these KPIsRevenue Partnership: Establish successful partnership with Sales teams to deliver on campaigns aligned with various segments predicated on personas, industries, verticals, etc. Data Driven Decision Making: Prioritize team activations based on business KPIs and strategic initiatives and harness data to make investment requests and decisions. Comfortable leveraging leading SaaS metrics and analysis tools to provide feedback on performance. You will deliver consistent reports and updates with insights to ensure continuous improvement and quick identification of performance drivers and implications  Budget Management: Own and manage a global marketing budget, including planning and identification of opportunities for revenue growth. Responsible for delivering the forecast and managing budget reconciliation to track spend vs growth. You will also Identify and vet future marketing investment opportunities to drive testing and strategies that unlock faster growth, including partners and vendors needed to deliver against targets; Manage demand generation agency partners and vendors to build and execute the growth strategy and plan You will need the following:8+ years of experience in marketing with financial services and B2B firmsBachelor’s degree in marketing, communications or related field Exceptional understanding of growth marketing and revenue marketing tactics Experience in partnering closely with Sales teams (BDR, Account Managers, Sales Managers) to align inbound and outbound communications Demonstrated capability of managing a marketing budget and optimizing for scale and efficiency Detailed Analysis capabilities – experience with Marketing Automation and Reporting tools (Pardot, Salesforce, Marketo Measure, Marketo, 6Sense, Google Analytics, PowerBI) Outstanding leadership skills Executive presence; comfort delivering information (qualitative and quantitative) in service of identifying leading indicators to inform trends, forecasts, etc. And it would be great if you have experience with: Project management Marketing metrics/analytics Strong attention to detail Lead Management Framework Account Based Marketing (6Sense) A/B testing Come as You AreNasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.What We OfferWe’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.The base pay range for this role is $120,800 - $201,300. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.Nasdaq’s programs and rewards are intended to allow our employees to:Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time offPrioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discountsCare for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leaveConnect with Community: Company gift matching program, Employee resource groups, Paid volunteer daysGrow Career: Education Assistance Program, Robust job skills training and Professional development opportunitiesFor more information, visit Nasdaq Benefits & Rewards Career page.SummaryLocation: GA - Glenridge Point; USA - New York City - New YorkType: Full time