Senior Vice President, Product Marketing

Senior Vice President, Product Marketing About the Company Leading telehealth provider for educational institutions Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2017 Employees 201-500 Funding $51-$75 million Categories Email Health Care Hospital Medical Software About the Role We are seeking a dynamic Senior Vice President of Product Marketing to elevate our growth and client retention efforts through innovative messaging and strategic positioning. This pivotal role involves collaborating with cross-functional teams to craft and convey impactful messaging tailored for our product offerings, especially in the B2B higher education sector. If you thrive on being customer-centric, are an engaging storyteller, and can seamlessly navigate between high-level strategies and meticulous execution, we encourage you to apply. Key responsibilities include defining and championing value propositions, leading go-to-market strategies, and overseeing communications for product launches and enhancements. The Senior VP of Product Marketing will play a critical role in equipping our sales and business development teams, developing client and internal materials, and driving customer retention initiatives. Qualified applicants should hold a Bachelor's degree in marketing, business, or a related field and have a minimum of 8 years' experience in product marketing, ideally within the education sector. A successful track record in spotting market trends, gathering competitive insights, and achieving measurable outcomes is essential. Strong project management skills and the ability to foster collaboration across diverse teams are vital. Experience with agile marketing practices, Salesforce, and Hubspot is preferred. The ideal candidate is adept at shifting gears between strategic thought processes and practical implementation and is comfortable operating in a fast-paced and ambiguous environment. Hiring Manager Title Chief Marketing Officer Travel Percent Less than 10% Functions Product Marketing