clevelcrossing.com - Jobboard
Associate VP Marketing - Home Segment
clevelcrossing.com - Jobboard, Bridgeport, Connecticut, us, 06610
Job Information
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Humana Associate VP, Marketing - Home Segment in Bridgeport, Connecticut Description Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. This strategic shift requires developing new categories and products, expanding into new customer segments, and redefining the care experience. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country. Responsibilities
Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health. Partner with the sales function to develop strategies and support business growth. Collaborate with the clinical innovation team to define and launch new services. Lead Portfolio Marketing approach for the segment. Engage with partner organizations to align on marketing strategies. Drive sales success with carriers and providers (B2B marketing). Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team. Build, lead, and develop a team of 10-15 experienced marketing professionals. Key Candidate Qualifications The successful candidate will have broad and diverse marketing leadership experience, a degree in Marketing or a related field, and a track record of spearheading marketing best practices and innovation. Ideal candidates will possess strong business acumen and experience with business development and growth strategies. NOTE: We will require full COVID vaccination, including booster, for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve. Scheduled Weekly Hours 40
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. Humana Associate VP, Marketing - Home Segment in Bridgeport, Connecticut Description Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. This strategic shift requires developing new categories and products, expanding into new customer segments, and redefining the care experience. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country. Responsibilities
Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health. Partner with the sales function to develop strategies and support business growth. Collaborate with the clinical innovation team to define and launch new services. Lead Portfolio Marketing approach for the segment. Engage with partner organizations to align on marketing strategies. Drive sales success with carriers and providers (B2B marketing). Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team. Build, lead, and develop a team of 10-15 experienced marketing professionals. Key Candidate Qualifications The successful candidate will have broad and diverse marketing leadership experience, a degree in Marketing or a related field, and a track record of spearheading marketing best practices and innovation. Ideal candidates will possess strong business acumen and experience with business development and growth strategies. NOTE: We will require full COVID vaccination, including booster, for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve. Scheduled Weekly Hours 40
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