ServiceNow
ServiceNow University Marketing Manager Customer GTM Activation
ServiceNow, Anthony, Kansas, United States
Do you thrive in a highpaced environment and lead every marketing initiative with a customercentric mindset The ServiceNow University marketing team is looking for an actionoriented marketing manager to drive the GTM integrated campaigns for customers to demonstrate the value of training to achieve business outcomes. This individual is responsible for supporting ServiceNow University product positioning and messaging create sales enablement content and manage the customer experience and engagement across various platforms and channels.
The ideal candidate has a passion for storytelling and demonstrates strong attention to detail and quality. This individual is a selfstarter AIcurious thrives in a fastpaced environment and demonstrates agility and flexibility. This individual contributor role reports to the ServiceNow University Marketing Customer GTM Lead.
Responsibilities
Create compelling value proposition and messaging that articulates the value of ServiceNow University for customers and partners
Identify validate and develop use cases for ServiceNow University training solutions and offerings
Provide input into the content strategy and create a variety of asset types (e.g. research thought leadership presentations data sheets customer stories eBooks) for customers
Manage the customer experience and engagement across various platforms and channels (e.g. Dotcom social blogs webinars emails events)
Lead integrated customer marketing campaigns across multiple channels and activations
Coordinate timeline of marketing activities to maximize impact across key target regions
Support key marketing events including onsite support content reviews speaker selection and creating presentations
Qualifications : 8 years of experience in driving integrated marketing campaigns GTM function product and solution marketing or related roles in a B2B environment
Bachelors degree or equivalent experience in marketing business or a related field
Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
Exceptional written and verbal communication skills
Excellent people skills to interact with crossfunctional teams
Strong personabased messaging and storytelling experience
Stellar presentation development capabilities
25% travel to support GTM activities and customer events
FD21 Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate! For positions in this location we offer a base pay of $135300
$236800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information : Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here . Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact
for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work : Yes
Employment Type : Fulltime
Identify validate and develop use cases for ServiceNow University training solutions and offerings
Provide input into the content strategy and create a variety of asset types (e.g. research thought leadership presentations data sheets customer stories eBooks) for customers
Manage the customer experience and engagement across various platforms and channels (e.g. Dotcom social blogs webinars emails events)
Lead integrated customer marketing campaigns across multiple channels and activations
Coordinate timeline of marketing activities to maximize impact across key target regions
Support key marketing events including onsite support content reviews speaker selection and creating presentations
Qualifications : 8 years of experience in driving integrated marketing campaigns GTM function product and solution marketing or related roles in a B2B environment
Bachelors degree or equivalent experience in marketing business or a related field
Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
Exceptional written and verbal communication skills
Excellent people skills to interact with crossfunctional teams
Strong personabased messaging and storytelling experience
Stellar presentation development capabilities
25% travel to support GTM activities and customer events
FD21 Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate! For positions in this location we offer a base pay of $135300
$236800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information : Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.
Learn more here . Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact
for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work : Yes
Employment Type : Fulltime