Randstad
The Demand Generation Digital Marketing Specialist will support the Digital Demand Generation team in building compelling, digital stories via email and social media campaigns. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support regional marketing plans. Must be able to work a Hybrid schedule and MUST be local to the Charlotte, NC area. Qualifications: Bachelor's Degree in Marketing, Communications, Business or related field with 3-5 years of experience in Digital Marketing. Experience within Email and Social Media management platforms (Marketo, Sprinklr - or similar databases). Ability to write and develop messaging for different audiences, ensuring a 'customer first' approach. Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience. Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it. Ability to repurpose content and create real-time (immediate) digital messages. A willingness to embrace change and to adapt strategies on the fly. Advanced editor and proofreader with exceptional organizational skills. Excellent communication skills. salary: $23 - $26 per hourshift: Firstwork hours: 8 AM - 5 PMeducation: BachelorsResponsibilities Digital Project Management: Within Workfront, manage digital campaigns from development to completion with stakeholders across the global marketing organization and the digital team. Email Marketing: Execute and distribute regularly scheduled and ad hoc promotional emails via Marketo and Stensul. Recommend strategies to expand the size and level of engagement for opt-in mail lists via ZoomInfo and Salesforce. Digital Advertising (search, display, paid social media): Develop, edit, and execute digital advertising campaigns to ensure overall accuracy and consistency via Sprinklr, Google, Microsoft. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful campaigns and leads. Reporting & Accountability: Analyze and report on key metrics. Optimize digital campaigns based on findings. Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they evolve.SkillsDigital MarketingProject ManagementProofreadingSocial Media PlatformsEditingQualificationsYears of experience: 3 yearsExperience level: ExperiencedRandstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).This posting is open for thirty (30) days.