Rocket Alumni Solutions Inc. is hiring: Paid Advertising Specialist arrow_right_

Rocket Alumni Solutions provides web-based touchscreen software for community recognition.

Goal: Impact student outcomes at scale.

Clients: 600+ high schools and colleges.

Who: A highly motivated team of doers looking to make a large impact.

Ideal candidates are looking to make an immediate impact, rapidly learn, and grow with the business.

We are seeking top-performing individuals who can demonstrate they have been the top performer in their previous roles through provided metrics or portfolios.

Paid Advertising Specialist

Location: TBD
Department: Marketing
Type: Full-time
Salary: $70K+

Job Description

Posted on: January 24, 2025

About Rocket Alumni Solutions

At Rocket Alumni Solutions, we build interactive recognition platforms that drive engagement for schools, clubs, nonprofits, and beyond. Our ARR has soared to $2.4M and we’re aiming for $5M by 2025. We are looking for a performance-focused Paid Advertising Specialist to help us expand our inbound pipeline through strategic, data-driven campaigns.

Role Overview

As the Paid Advertising Specialist, you will manage and optimize multi-channel ad campaigns (Google, Meta, LinkedIn, Pinterest, etc.) to generate qualified leads. You will collaborate with Marketing and Sales to develop high-impact funnels and rigorously analyze campaign performance to maximize ROI.

Key Responsibilities:

• Strategize, launch, and optimize paid campaigns to drive demo bookings
• Conduct A/B testing for creative, audience targeting, and landing pages
• Track and report on key KPIs (CAC, CPL, CTR, conversion rates)
• Identify new advertising channels and growth opportunities
• Partner with Marketing for cohesive messaging and campaign consistency

Requirements

• 3+ years hands-on experience in PPC/paid digital marketing (Google, Facebook, LinkedIn, etc.)
• Solid understanding of analytics tools (Google Analytics, HubSpot, etc.)
• Demonstrable success scaling campaigns on tight budgets
• Ability to interpret data to continually improve performance
• Strong collaboration and communication skills in a fast-paced environment

To Apply

Please email chase@rocketalumnisolutions.com and maddy@rocketalumnisolutions.com with:

• Your portfolio or examples of past campaigns (including KPIs)
• Past achievements in lowering CAC or boosting ROI
• Any relevant startup or fast-growth environment experience

We look forward to hearing how you can help us supercharge our paid advertising efforts!