Rocket Alumni Solutions Inc. is hiring: Paid Advertising Specialist arrow_right_
Rocket Alumni Solutions Inc., Boston, MA, United States, 02298
Rocket Alumni Solutions provides web-based touchscreen software for community recognition.
Goal: Impact student outcomes at scale.
Clients: 600+ high schools and colleges.
Who: A highly motivated team of doers looking to make a large impact.
Ideal candidates are looking to make an immediate impact, rapidly learn, and grow with the business.
We are seeking top-performing individuals who can demonstrate they have been the top performer in their previous roles through provided metrics or portfolios.
Paid Advertising Specialist
Location: TBD
Department: Marketing
Type: Full-time
Salary: $70K+
Job Description
Posted on: January 24, 2025
About Rocket Alumni Solutions
At Rocket Alumni Solutions, we build interactive recognition platforms that drive engagement for schools, clubs, nonprofits, and beyond. Our ARR has soared to $2.4M and we’re aiming for $5M by 2025. We are looking for a performance-focused Paid Advertising Specialist to help us expand our inbound pipeline through strategic, data-driven campaigns.
Role Overview
As the Paid Advertising Specialist, you will manage and optimize multi-channel ad campaigns (Google, Meta, LinkedIn, Pinterest, etc.) to generate qualified leads. You will collaborate with Marketing and Sales to develop high-impact funnels and rigorously analyze campaign performance to maximize ROI.
Key Responsibilities:
- Strategize, launch, and optimize paid campaigns to drive demo bookings
- Conduct A/B testing for creative, audience targeting, and landing pages
- Track and report on key KPIs (CAC, CPL, CTR, conversion rates)
- Identify new advertising channels and growth opportunities
- Partner with Marketing for cohesive messaging and campaign consistency
Requirements
- 3+ years hands-on experience in PPC/paid digital marketing (Google, Facebook, LinkedIn, etc.)
- Solid understanding of analytics tools (Google Analytics, HubSpot, etc.)
- Demonstrable success scaling campaigns on tight budgets
- Ability to interpret data to continually improve performance
- Strong collaboration and communication skills in a fast-paced environment
To Apply
Please email chase@rocketalumnisolutions.com and maddy@rocketalumnisolutions.com with:
- Your portfolio or examples of past campaigns (including KPIs)
- Past achievements in lowering CAC or boosting ROI
- Any relevant startup or fast-growth environment experience
We look forward to hearing how you can help us supercharge our paid advertising efforts!
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