VP Brand u0026 Advertising-Remote Job at clevelcrossing.com - Jobboard in Madiso

Posted on
Jul 11, 2021

Profile

Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, Sotheby’s International Realty. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.

At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.

Responsibilities:

• Building and rapidly growing brand awareness for a truly differentiated product offering in the residential real estate and iBuying space.
• Building and amplifying the RealSure brand image, build top-of-mind awareness and stimulate preference.
• Negotiating and leveraging national marketing campaigns to effect demand.
• Improving media effectiveness through better planning and budgeting.
• Developing and defending a comprehensive national marketing plan targeting both traditional and non-traditional markets including diversity segments, social media, content development, sponsorships, industry shows and trade events.
• Developing and implementing national media campaigns and promotions that fuels exponential growth and delivers on the brand promise to home buyers and sellers.
• Establishing sponsorships that can enable local activation and help create greater affinity for the brand.
• Establishing consistency in RealSure advertising regarding identity standards inclusive of logo, trademarks, ad formats, appropriate tone in communications, signage, and collateral.
• Ensuring marketing communications are coordinated, support marketing plan objectives and are in alignment with expenditure targets.
• Managing marketing related expenses.
• Identifying key marketing and advertising opportunities for RealSure.

Your Leadership Attributes:

• Innovative thinker: Thinks outside of the box and challenges status quo. Stays ahead of the game by identifying new and changing market trends and quickly creates strategies to capture them.
• Collaborative leader: Works closely with and assists team members and key stakeholders to drive business outcomes while fostering a strong team environment.
• Customer advocate: Ensures a high-quality customer experience by establishing a voice of customer discipline to drive an exceptional customer experience.
• Execution: Demonstrated ability to drive results through others.
• Change agent: Envisions the real estate transaction of the future, inspiring all around them to think big.
• Talent Leader: Effectively attracts, acquires, develops, manages performance of and retains exceptional talent. Cultivating a high performing and agile team culture.
• Motivational coach: Inspires teams to new levels by providing coaching, mentoring and career path guidance to team members.
• Ethical leader: Demonstrates uncompromising integrity by embodying the company’s values and standards.
• Stellar Communicator: Clear and dynamic communicator with the ability to influence.
• Operational: Willingness and ability to lead from vision through to repeatable, scalable, efficient execution across a complex and geographically distributed product organization.

Requirements:

• Bachelor’s Degree in Marketing or related field; MBA preferred.
• 8 years of marketing/advertising experience.
• 5 years of experience managing people, department and/or function.
• Strong track record of developing and delivering impactful national consumer marketing and media plans. Experience in content development, sponsorship negotiation and media effectiveness highly preferred.
• Proven ability to work effectively with multiple constituents, including peers and executive management.
• Skilled in managing and prioritizing shifting responsibilities in a fast-paced environment.
• Management of budgets and planning.
• Public speaking experience in front of audiences of all sizes from small groups to 200 attendees.
• Willingness to travel about 10% of the time.
• The aptness to thrive in a culture of continuous improvement and measuring success against goals & standards.
• This position can be performed anywhere except Colorado.

Company info

Application for: VP, Brand & Advertising - Remote