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VP Entertainment and Influencer Marketing - Tommy Hilfiger

Location: New York City, NY, United States

Posted on: Aug 17, 2022

Profile

Develop and drive the Entertainment + Influencer Marketing offense for Tommy Hilfiger, Americas. Lead the development of the function and integration into the marketing organization to drive cultural relevance and energy for the brand.

Responsibilities:

1. Develop and execute a regional vision and strategy to position the brand and its products as premium and aspirational to deliver on brand and business objectives.
2. Define Talent / Brand partnership filters in collaboration with Regional Mktg Leadership team to identify the right partners for the Tommy Hilfiger and Tommy Jeans brand, initiatives and launches.
3. Work cross-functionally with marketing and business partners to identify key initiatives, moments and opportunities to connect with the most influential communities.

Talent Relations

1. Identify, connect and build mutually beneficial relationships with the entertainment and influencer communities.
2. Nurture and build a vast network within the world of Music, Film, TV, Celebrity, Fashion, Art and Design.
3. Stay informed about pop culture to identify and bring partnership opportunities that connect to our consumer in new and unexpected ways.

Strategic Partnerships

1. Identify, serve and integrate talent and brand partners to fuel brand relevance. Work closely with Global/Regional Mktg leadership, PR/Comms and Principal Designer to strategically build integrated plans to connect with consumers.
2. Lead execution of contract negotiations and management of contracted partners.

Product Seeding + Placement

1. Develop an operationally sound and efficient product seeding strategy. Ensure access to the best of Tommy Hilfiger and Tommy Jeans ahead of launch.
2. Identify individuals, collectives and opportunities for impactful product placement to amplify the brand, initiatives and launches.

Qualifications:

1. College degree, preferably in Marketing; advanced degree is a plus.
2. 12-15 years of experience in Brand, Entertainment + Influencer or Culture Marketing.
3. Experience in fashion, luxury, beauty, sports, FMCG industry is preferred.
4. Strong relationships within entertainment + influencer communities, including talent, management, publicists, and agencies.
5. Excellent communication skills, both verbal and written.
6. Experience with contract creation, negotiation, and execution.
7. Ability to operate in highly ambiguous and complex matrixed environments.
8. Strategic thinking and tactical implementation skills.
9. Flexibility to adapt to changing business priorities.
10. Proactive and action-oriented.
11. Driven by innovation.
12. Lead all contract negotiations.

This position has a high degree of decision-making responsibilities, requiring creativity and the ability to articulate needs to global partners based on business priorities.

This position requires a high degree of creativity and attention to detail. An elevated design aesthetic and the ability to translate the TH brand aesthetic across multiple channels are essential.

Ability to work in a fluid environment with changing priorities and to travel; valid passport required.

The Company will not sponsor applicants for work visas or any other work permits.

PVH is an equal opportunity employer and considers all applicants for employment based on their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law.