SVP Marketing and Publicity Unscripted Television Job at clevelcrossing.com - Jo

SVP Marketing and Publicity Unscripted Television

Posted on
Feb 09, 2021

Profile

WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection.

At WarnerMedia we believe in authentic, meaningful connection—to each other, to culture, and to our consumer. That’s why we empower fearless storytellers who bring our world into focus—and create cultural touchstones with the power to draw us together.

We believe fans and brands deserve more relevant, engaging advertising experiences. That’s why across our iconic portfolio, we’re tapping an unrivaled mix of data, insights, and technology to build smarter, more meaningful ways for brands to connect.

We believe creative talent and partners deserve freedom, support, and more opportunities for lasting cultural impact. That’s why we provide the widest canvas of premium brands, platforms, and formats for their stories to shine and break through.

A diversity of voices, perspectives, and experience is critical to our business, our content, and a culture of innovation. That’s why we’re building a more inclusive home for world-class talent of all backgrounds—and clearing new paths to grow within and across our brands.

WarnerMedia is one of three distinct business units operating under AT&T Inc.

The Job

Reporting to the President, WB Unscripted Television & EVP, Corporate Communications, the SVP, Communications & Publicity – Unscripted Television for The Warner Bros. Television Group (WBTVG) will lead communications and marketing initiatives for Warner Bros. unscripted television programs in all lifecycles, globally. The ideal candidate will support WBTVG Division President and WarnerMedia Studios and Networks EVP Corporate Communications across all affiliated companies (Horizon Unscripted, Shed Media, Telepictures, WBITVP, etc.).

Responsibilities include:

• Lead publicity and marketing efforts for unscripted programs worldwide.
• Manage and execute publicity and communications plans for new and returning programs.
• Work across the organization and producing companies to align divisional, programming, producer, and sales objectives into unified marketing and communication strategy.
• Lead press initiatives and internal communications for divisional and executive profile.
• Partner with corporate communications to effectively manage crisis communications.
• Develop consumer marketing and publicity strategy, creative direction, and all materials including on-air, digital and radio advertising.
• Collaborate effectively with programming groups, television executives, corporate communications, producers, and talent.
• Plan and manage marketing and media budgets for syndicated programming.
• Manage and implement integrated marketing partnerships with networks, production and/or WarnerMedia ad sales.
• Manage department personnel issues, including hiring and maintaining staff of publicists, creative and production managers.
• Work with programming executives to develop pitch materials, logos, brands and presentations as needed.

The Essentials

• BA required; MBA/Advanced degree is highly preferred.
• At least 15 years of communications/public relations experience at a senior level.
• Demonstrated expertise leading, managing, and mentoring teams supporting multiple brands.
• Specific experience in a Global Media & Entertainment company is highly coveted.
• Proven communications strategist and tactician.
• Smart, outgoing, personable, and collegial.
• Extensive experience counseling senior executives.
• Exceptional influencing skills and experience working across many areas and organizational levels.
• Ability to navigate a complex, global organizational landscape.
• Highly organized with strong management and strategic skills.
• Strong healthy ego and self-confidence to deal with high-level executives.