Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Title and Summary
Director, Consumer Marketing Overview
The Latin America director of consumer marketing is the regional leader for all consumer campaigns developed in LAC at a local and regional level. They will be responsible for regional consumer strategy, creative agency, plans, trainings, best practices, and KPI framework to support the region in driving consumer and partner preference.
Role:
The purpose of the Regional Digital Marketing Platform Head is to:
- Lead LAC regional strategies to drive consumer preference.
- Supervise all local campaigns to ensure they strategically align with the Brand and business objectives.
- Lead regional campaigns that build on the consumer strategy.
- Manage the Regional Creative agency relationship and fee negotiations.
- Serve as the liaison for all global consumer teams and share strategies and best practices.
All About You
- Do you have a passion for leading brands from deep consumer understanding?
- Have you led brands that deliver truly outstanding/award-winning creatives that deliver on business KPIs?
- Do you have a creative brain that can connect the dots between Brand and business strategies?
- Have you worked in a global company and understand how to navigate its complexities and get the job done?
- Experienced in managing agencies, website and app developers, scopes of work, budget, and plans.
- Management of diverse teams across markets or regions.
- Fluency in Spanish and English; Portuguese is a plus.
Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization. Therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices.
- Ensure the confidentiality and integrity of the information being accessed.
- Report any suspected information security violation or breach.
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience, and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full-time (and certain part-time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits, and many more.
Pay Ranges
Miami, Florida: $135,000 - $216,000 USD
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