Sanofi
Job Title: Director HCP Marketing, GastroenterologyLocation: Cambridge, MAAbout the JobWe are seeking a dynamic and experienced HCP Marketing lead for Dupixent. The Director, HCP Marketing, Gastroenterology will lead execution of the US strategic business direction for EoE HCP Promotion. Demonstrated strategic agility and strong professional marketing experience is required.Responsibilities include strategic planning, development, and implementation of creative campaigns, while ensuring a strong differentiation from the competition. In addition, this role will lead cross-functional execution to ensure flawless coordination of activities across the organization. This role will report to the US Head of Marketing for Gastroenterology.The ideal candidate will have a strong background in specialty care and Gastroenterology, strategic marketing, and cross-functional leadership.We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.Main ResponsibilitiesAddress key insights, and proactively identify customer needs in order to establish Dupixent as the standard of care in EOE.Lead performance management: development of Sr. Leadership performance updates, coordinate performance review meeting activities and work with market research and analytics to develop and generate appropriate data.Implement targeting, segmentation, and Omni-channel strategies.Coordinate global teams on HCP Marketing strategy and tactical roadmap elements such as Branded, promotional messages, Disease State Awareness campaigns…Develop unbranded/branded campaigns and messaging based on customer insights.Oversee national HCP marketing programs.Drive innovative marketing platforms, leverage digital technology, and develop customer support solutions.Interface with medical, regulatory, and legal teams to create marketing materials.Manage advertising agency partner and other vendors to ensure execution towards objectives.Contribute to the congress strategy for EoESupport the development and management of the Dupixent EoE HCP marketing budget.Partner across functions and therapeutic areas to enhance Dupixent’s overall value proposition.Act as a sponsor and ally for inclusion and diversity in all elements of our businessComply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organizationAbout YouBachelor’s degree and 8-10+ years of relevant healthcare or pharmaceutical industry experience8-10+ years’ experience in product/brand management, and/or strategic marketing, commercial / business development with product launch experience in the pharmaceutical or biopharmaceutical industriesCommercial and business acumen: strong track record in the pharma/bio-pharma industry driving commercial success in a range of roles inclusive of marketing & sales.Relationship management, conflict resolution and ability to work collaboratively, along with strong organizational and operational skillsAbility to influence across all levels of the organizationData driven decision-maker; able to distill large amounts of data and information to find the lead story, communicate it effectively to others, and inspire actionGlobal experience and/or prior international assignment a plusTravel: Up to 30% (conferences, congresses, etc.)Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG #LI-GZ #LI-Onsite#vhdPursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!US and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.SummaryLocation: Cambridge, MAType: Full time