GHJ
GHJ is looking for a Marketing Content Specialist
WHY we get up in the morning
At GHJ we help our people and clients pursue their passions, build thriving businesses, and create a better future.
WHAT we believe
We believe that collaboration is the foundation for success. We work as a business advocate for our clients – providing personalized service and building long-term relationships to help position our clients for the future.
HOW we succeed
We are deeply committed to our core values of Bright Minds, Brave Hearts and Bold Actions and incorporate them into every aspect of our business. By living these values, we are able to meet our strategic objectives of Remaining Fiercely Independent (financial success), Meeting client demands/needs (client success), Reinforcing and expanding cultural distinction (people success).
Summary of Role:
GHJ’s Marketing and Business Development Department is seeking a driven and highly organized Content Specialist to join our collaborative and dynamic team. This role is perfect for someone with a passion for storytelling and editing who thrives in a busy environment and excels at managing multiple timelines, project plans and deadlines. Our team is a well-oiled machine that works together across the Firm to create engaging content that reflects GHJ’s values and expertise, and we are looking for someone who shares our enthusiasm for collaboration and innovation.
Reporting to the Senior Marketing Manager, the Content Specialist will play a key role in creating, managing and overseeing content across various mediums, from articles to PR to podcasts to marketing collateral. This person will bring a proactive and organized approach to project management to ensure stakeholders are informed and deliverables are completed on time. They will also contribute strategic insights and oversee the creation of high-quality content that highlights our service providers and helps GHJ stand out in the marketplace.
If you are passionate about content, thrive in a fast-paced environment and love working with a team that values both hard work and a great culture, we want to hear from you!
What we are looking for: A passionate writer and editor with a talent for storytelling and a knack for tailoring content to different audiences and platforms
Strong organizational and project management skills with the ability to juggle multiple priorities and keep stakeholders informed
A proactive communicator who thrives in collaborative environments and enjoys working with people at all levels of an organization
Someone with attention to detail who can meet tight deadlines without sacrificing quality
A creative thinker who can bring fresh ideas to enhance content quality and marketing strategies
What makes this role exciting: Be part of a collaborative organization that values DEIA (diversity, equity, inclusion and accessibility), creativity, innovation and connection
Contribute to impactful content that highlights GHJ’s expertise and thought leadership
Enjoy the opportunity to collaborate with a wide range of internal and external stakeholders to help tell their stories and showcase GHJ’s value
What you will do: Content Creation and Project Management
Oversee the project management of marketing collateral and thoughtware, including:
Daily management of content calendars and escalate to department/practice leaders when deadlines are not met
Write, edit and proof articles and thoughtware
Perform external research to fill in gaps and enhance content
Edit (and when needed, posting) digital content (website and social media)
Coordinate with PR firms and external consultants to ensure timely submission of content
Manage the podcast process, including working with SMEs to develop questions, managing the production process, recording (on-camera or audio participation not required) and light editing as needed
Review and updating marketing collateral for business development efforts
Promote GHJ events, webinars and other items in the marketplace
Award Management and Creation
Find, create and apply to awards for the Firm and our service providers
Manage the awards calendar for annual awards to make sure deadlines are not missed
Research new awards that will highlight the firm and employees in ways that align with Firm strategy
Marketing Collateral Management
Collaborate with GHJ’s Pursuit and Proposal Manager to brainstorm, create, edit and refine marketing and business development collateral to meet Firm’s strategic goals
Write and edit:
Bios
Fact sheets
Placemats
Case studies
Testimonials
Deal announcements
Proposal content
Other business development materials (based on Firm needs)
Bylined Articles and Thought Leadership
Assist with the creation of bylined articles for internal clients, including:
Coordinate with PR agencies or contractors to track deadlines and create relevant content
Develop project plans and article outlines (for internal subject matter experts or external writing vendors)
Manage outside writing vendors as needed
Conduct interviews with internal subject matter experts (SMEs) for ghostwriting (when needed)
Work with internal writers to edit submitted content and coach service providers to create engaging content
Perform research and adding links to external sources to ensure robust, high-impact articles
Source additional opportunities to present GHJ and internal SMEs as experts in the marketplace
Partner with internal SMEs to prepare for interviews with external publications
Email Blasts and External Announcements
Coordinate, write and manage the development and sending of external email blasts, announcements and press releases through GHJ’s email system (with support from Senior Marketing Coordinator)
Manage content calendar for bimonthly digital newsletter and write engaging, timely intro text for each issue
Content Planning, Social Media and Website Updates
Maintain and manage content calendars for articles, website updates and other marketing platforms, while ensuring accuracy and alignment with marketing goals
Track complex content-related projects and maintain detailed plans, timelines and spreadsheets to ensure projects stay on track
Collaborate with Senior Marketing Coordinator to review/edit planned copy for social posting of all content as needed (Social media content calendar and posting managed by Senior Marketing Coordinator)
Event and Charitable Initiatives
Provide content and marketing support for firm-sponsored events and charitable initiatives
Essential functions: Daily oversight and project management of marketing and business development collateral
Writing, editing and proofing of written material produced by the Marketing and BD Department
Daily oversight and project management of press release, thoughtware and marketplace update development
Expert-level experience with Office Products
Prioritize and manage multiple projects simultaneously while meeting numerous deadlines
With proper direction, coordinate and monitor relevant marketing content projects to ensure project effectiveness and timeliness
Participate in professional education programs to enhance the Firm's content knowledge and capabilities and knowledge of the Firm, the industry and our businesses
Perform such other duties as may be assigned
Required experience, skills, knowledge, and abilities: Proven experience in marketing or communications (professional services is a plus). Years of experience will dictate if this is a Senior Specialist or Specialist role.
AP style and grammar expertise
Strong project management and organizational skills
Deep writing, editing and proofreading skills
Excellent written and verbal communication skills
Ability to collaborate well with and coach others
Initiative taker and resourceful problem solver
Accuracy, attention to detail and thoroughness are mandatory
Ability to work under pressure, perform several tasks concurrently and manage deadlines
Promptness and dependability
Ability to organize, plan and communicate workload
Willingness to flex schedule when necessary
Ability to earn the respect of Partners and colleagues
Optional experience, skills, knowledge, and abilities: Experience with social media, SEO, generative AI platforms (such as ChatGPT) and web backend platforms (for posting content)
Hands-on design skills (Canva, InDesign and Photoshop) using design templates
Video/audio editing
Experience with SEMRush, BrightEdge or similar platforms
Educational requirements: Bachelor’s degree required
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