Premier Research
Senior Digital Marketing Strategist
Premier Research, Morrisville, North Carolina, United States, 27560
Premier Research is looking for a Senior Digital Marketing Strategist to join our Marketing team.
You will help biotech, medtech, and specialty pharma companies transform life-changing ideas and breakthrough science into new medicines, devices, and diagnostics. What we do is profoundly connected to saving and improving lives, and we recognize our team members are the most valuable asset in delivering success.
We are Built for You.
We are here to help you grow, to give you the skills and opportunities to excel at work with the flexibility and balance your life requires. We are Built by You.
Your ideas influence the way we work, and your voice matters here. We are Built with You.
As an essential part of our team, you help us deliver the medical innovation that patients are desperate for. Together, we are Built for Biotech™.
Join us and build your future here.
What You'll Be Doing:
Support execution and measurement of integrated marketing campaigns leveraging paid and owned digital channels including, but not limited to website, marketing automation, paid search, paid advertising, and social media. Manage the marketing measurement strategy and reporting process leveraging channel and campaign metrics. Manage all aspects of Premier Research website properties including user experience, SEO strategy, messaging, design, and measurement, in collaboration with Marketing Leadership. Formalize and manage the MQL triage, tracking, and reporting process, in collaboration with Business Intelligence and channel owners. Support Marketing Leadership and channel owners on marketing and sales platform integrations (e.g., Salesforce, Pardot, Google Analytics and other connected systems and applications) to ensure accurate data capture, analysis, and development of reports and dashboards to measure the effectiveness of all marketing activities. Utilize marketing analytics and knowledge of best practices to develop channel-specific content strategies. What We Are Searching For:
Bachelor's degree in relevant field (e.g., Business Management, Marketing) or equivalent experience. 8 - 12 years of direct related experience. At least 4 years of experience using CRM and Marketing Automation tools (e.g., Pardot, HubSpot, Marketo). Exceptional communication skills (interpersonal, written, and verbal). Ability to work in fast-paced, high-performing environment managing multiple deliverables and frequent deadlines. Knowledge of project management platforms (e.g., Smartsheet).
Premier Research is dedicated to providing compensation that is fair and competitive with market standards. The annualized starting base pay for this role is $111,000 USD. The actual salary will be influenced based on a variety of factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. We also offer a comprehensive benefits package, which may include health insurance, retirement plans, and paid time off.
Premier Research is proud to be an equal opportunity employer that is compliant with all federal guidelines. All qualified applicants will receive equitable consideration without regard to race, color, religion, sexual orientation, gender identity, national origin, disability or veteran status
You will help biotech, medtech, and specialty pharma companies transform life-changing ideas and breakthrough science into new medicines, devices, and diagnostics. What we do is profoundly connected to saving and improving lives, and we recognize our team members are the most valuable asset in delivering success.
We are Built for You.
We are here to help you grow, to give you the skills and opportunities to excel at work with the flexibility and balance your life requires. We are Built by You.
Your ideas influence the way we work, and your voice matters here. We are Built with You.
As an essential part of our team, you help us deliver the medical innovation that patients are desperate for. Together, we are Built for Biotech™.
Join us and build your future here.
What You'll Be Doing:
Support execution and measurement of integrated marketing campaigns leveraging paid and owned digital channels including, but not limited to website, marketing automation, paid search, paid advertising, and social media. Manage the marketing measurement strategy and reporting process leveraging channel and campaign metrics. Manage all aspects of Premier Research website properties including user experience, SEO strategy, messaging, design, and measurement, in collaboration with Marketing Leadership. Formalize and manage the MQL triage, tracking, and reporting process, in collaboration with Business Intelligence and channel owners. Support Marketing Leadership and channel owners on marketing and sales platform integrations (e.g., Salesforce, Pardot, Google Analytics and other connected systems and applications) to ensure accurate data capture, analysis, and development of reports and dashboards to measure the effectiveness of all marketing activities. Utilize marketing analytics and knowledge of best practices to develop channel-specific content strategies. What We Are Searching For:
Bachelor's degree in relevant field (e.g., Business Management, Marketing) or equivalent experience. 8 - 12 years of direct related experience. At least 4 years of experience using CRM and Marketing Automation tools (e.g., Pardot, HubSpot, Marketo). Exceptional communication skills (interpersonal, written, and verbal). Ability to work in fast-paced, high-performing environment managing multiple deliverables and frequent deadlines. Knowledge of project management platforms (e.g., Smartsheet).
Premier Research is dedicated to providing compensation that is fair and competitive with market standards. The annualized starting base pay for this role is $111,000 USD. The actual salary will be influenced based on a variety of factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. We also offer a comprehensive benefits package, which may include health insurance, retirement plans, and paid time off.
Premier Research is proud to be an equal opportunity employer that is compliant with all federal guidelines. All qualified applicants will receive equitable consideration without regard to race, color, religion, sexual orientation, gender identity, national origin, disability or veteran status