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Tbwa Chiat/Day Inc

Chief Content Officer

Tbwa Chiat/Day Inc, AR, United States

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Transform the Future of Children's Faith-Based Media

Lead the future of children's faith-based media at one of the fastest-growing digital platforms for Christian families. With triple-digit revenue growth and fresh Series A funding, Minno is positioned to revolutionize how the next generation experiences faith through media. We're seeking a visionary Chief Content Officer to drive our next phase of content innovation and global expansion.

The Opportunity

As CCO, you'll spearhead the creative vision for a rapidly scaling platform that's redefining Christian children's media. You'll lead a growing creative team and manage an expanding multi-million dollar content budget, with the opportunity to shape how millions of children worldwide experience faith through engaging, world-class content.

About Minno

Minno is a Nashville-based global media company serving Christian kids and families through:

  • Minno Kids: Our flagship ad-free streaming platform experiencing triple-digit growth
  • Minno Originals: Award-winning original programming including "Laugh and Grow Bible for Kids" and "Young David"
  • YouTube channel: The fastest-growing Christian kids' channels with triple-digit year-over-year growth
  • Minno Press: Our successful publishing unit behind bestselling children's titles, including the award-winning "Minno Laugh & Grow Bible for Kids."

Our leadership team includes industry veterans from Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, and other major entertainment brands. Following our recent Series A funding, we're well-capitalized for aggressive growth and innovation.

We strive to be the leading voice globally for using media to spark kids' imaginations and curiosity about God and the Bible. We connect families through media that create shared faith experiences, support parents and grownups, and pave the way for enduring spiritual growth in children.

Position Overview

Minno is seeking a visionary Chief Content Officer (CCO) to lead the next evolution of Christian children's media. The ideal candidate will lead Minno’s content strategy, overseeing the development of a robust, scalable content pipeline that delivers Biblically informed, high-quality media experiences for kids and families worldwide. This role offers an unparalleled opportunity to shape how children and families engage with faith-centered content on a global scale.

The CCO will champion Minno's brand and core values while setting the creative direction that distinguishes us in a competitive children’s media landscape. This is a chance to reimagine faith-based storytelling, innovate at the intersection of technology and media, and inspire the next generation through exceptional content.

Impact and Opportunity

In this role, you will:

  • Shape the spiritual journeys of millions of children and families worldwide through Biblically grounded, engaging media.
  • Build and lead a world-class creative organization that produces original, transformative content for video, audio, and publishing platforms.
  • Drive growth and innovation by optimizing a rapidly expanding content budget projected to grow significantly over the next five years.
  • Set new standards for Christian children’s media by combining storytelling excellence with metrics-driven decision-making.
  • Expand Minno’s reach to diverse global audiences, ensuring our content resonates across cultures and languages.

Key Responsibilities

  • Develop and Execute Content Strategy: Build a scalable roadmap for Minno’s catalog, balancing licensed and original content to maximize member engagement and retention.
  • Optimize Budget Deployment: Manage a growing content budget, leveraging tax incentives, co-productions, and partnerships to maximize ROI.
  • Expand Global Reach: Develop content that resonates across cultures and regions, focusing on localization and accessibility.
  • Build and Lead Teams: Recruit, develop, and inspire a high-performing creative team, including producers, writers, and animators.
  • Foster Creative Partnerships: Cultivate relationships with top creators, licensors, and studios to ensure a steady pipeline of world-class content.
  • Leverage Metrics for Decision-Making: Use data-driven insights, such as cost-per-viewed-minute and engagement metrics, to guide strategy and measure success.
  • Collaborate Across Functions: Partner with the Chief Product Officer, Chief Marketing Officer, and Chief Financial Officer to align content initiatives with business goals.
  • Drive Innovation: Explore emerging technologies, including AI and AR/VR, to enhance storytelling and audience engagement.

Must-Have Qualifications:

  • 10+ years of experience in children’s media, including live-action and animation, with a strong track record of managing multiple properties or series simultaneously.
  • Strong personal faith and alignment with Minno’s mission to help families experience Jesus every day through media.
  • Proven expertise in SVOD/streaming platforms, including audience engagement strategies and content catalog management.
  • Deep understanding of digital-first platforms like YouTube and data-driven decision-making for content optimization.
  • Strong leadership skills with the ability to build, inspire, and develop high-performing creative teams.
  • Experience managing large content budgets ($5M+ annually) with a focus on ROI and resource efficiency.

Preferred Qualifications:

  • Knowledge of content localization and strategies for global market expansion.
  • Familiarity with emerging technologies like AI, AR/VR, and interactive storytelling to enhance engagement.
  • Experience working in high-growth or startup environments, balancing innovation and scalability.

Location

Ideally based in Nashville, TN, but open to remote work for the right candidate.

Compensation and Benefits

We offer a competitive compensation package including:

  • Competitive base salary commensurate with experience.
  • Performance-based bonus.
  • Equity package.
  • Professional development opportunities, including attendance at key industry conferences and leadership development programs.

Minno is committed to fostering a diverse and inclusive workplace. We are an equal-opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.

To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.

Join us in our mission to help people experience the goodness of God through media and technology. Be part of shaping a product and a movement that could redefine how future generations engage with faith through technology.

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