Vice President of Marketing
Are you a data-driven marketing leader with a passion for strategy and analytics? We’re seeking an experienced Vice President of Marketing to lead our marketing initiatives, drive brand awareness, and develop innovative strategies that fuel business growth. In this role, you will oversee market research, competitive analysis, digital and traditional marketing campaigns, and pricing strategies. You will also play a key role in tracking key performance indicators (KPIs), analyzing marketing data, and delivering clear, actionable reports to guide business decisions.
What You’ll Do:
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and increase market share.
- Identify, track, and analyze key performance metrics such as lead generation, conversion rates, customer acquisition costs, and campaign ROI.
- Conduct in-depth market research to identify new opportunities, customer trends, and industry insights.
- Oversee the development of advertising campaigns, digital marketing initiatives, and promotional materials to drive engagement.
- Manage and refine pricing strategies to align with business objectives and market demand.
- Create and present clear, organized reports with insights on marketing performance, trends, and areas for improvement.
- Optimize reporting processes to provide real-time visibility into marketing effectiveness.
- Collaborate with sales leadership to ensure a seamless transition from marketing-qualified leads to sales opportunities.
- Lead and mentor a high-performing marketing team, fostering innovation and collaboration.
- Maintain strong relationships with vendors, partners, and advertising agencies to maximize campaign success.
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred but not required).
- 10+ years of marketing experience in residential real estate or a related industry.
- Strong expertise in marketing analytics, data reporting, and performance tracking tools.
- Proven ability to analyze data and make strategic, data-driven decisions.
- Experience leading successful marketing campaigns across multiple channels.
- Excellent leadership, communication, and analytical skills.
- Proficiency in Google Analytics, CRM platforms, digital marketing tools, and reporting software.
- Ability to thrive in a fast-paced environment and adapt to changing market conditions.
Why Join Us?
We offer a dynamic and collaborative work environment where you can lead impactful marketing strategies and shape the future of our brand. If you’re a strategic marketing leader with a strong analytical mindset, we’d love to hear from you!