Lead Product Marketing Manager, Incident Response

Our Mission

At Palo Alto Networks, we are dedicated to our mission of being the cybersecurity partner of choice, committed to protecting our digital way of life. Our vision is a future where each day is safer and more secure than the last. We are focused on innovative, disruptive approaches and are seeking forward-thinking individuals to join us in shaping the future of cybersecurity.

Who We Are

We take our mission seriously and are relentless in our commitment to our customers. Every team member's unique ideas contribute to our collective success. Our values, created by our employees, come to life through innovation, collaboration, and integrity. We strive to foster an inclusive environment where all employees are respected and valued, offering programs tailored to individual developmental and wellness needs, including our FLEXBenefits wellbeing spending account.

At Palo Alto Networks, we believe in the power of teamwork and prioritize in-person interactions to strengthen problem-solving and relationships. Our goal is to create an environment where everyone can excel.

Job Description

Your Career

The Lead Product Marketing Manager for Unit 42 Incident Response will spearhead a dynamic marketing strategy for our expanding IR services. This role involves crafting compelling positioning and executing go-to-market (GTM) programs to enhance the adoption rate of Unit 42 IR services among our clients.

By collaborating closely with one of the leading incident response and threat research teams in the industry, you will help elevate our status as a top-tier cybersecurity services provider within one of the fastest-growing sectors at Palo Alto Networks.

Your Impact

• Collaborate with our IR team to deliver clear and impactful messaging that positions Unit 42 as the top IR services provider.
• Create engaging product marketing content, including blogs, reports, videos, and presentations centered on Incident Response.
• Analyze the IR market and competitive landscape in partnership with product, marketing, and sales leaders.
• Develop and launch marketing campaigns and programs, generating content for digital media, websites, and customer presentations.
• Lead analyst engagements and presentations to raise awareness and gather external insights.
• Equip sales teams with a deep understanding of the value proposition and differentiators; create and present at internal sales events highlighting Unit 42's unique offerings.
• Collaborate with other Unit 42 teams to contribute to annual research reports that drive thought leadership and discussions about the threat landscape.
• Champion service launches by planning and managing messaging, positioning, and collateral development for new releases.

Your Experience

• 8+ years of product marketing experience, with at least 5 years in the cybersecurity field.
• Proven experience in crafting and leading innovative GTM programs to bolster customer adoption.
• Strong understanding of Threat Intelligence, Incident Response, and threat detection; familiarity with enterprise security SOC roles is a plus.
• Skilled in creating and delivering presentations across various settings, from industry conferences to customer meetings.
• Proven track record of cross-functional collaboration that drives sales, demand generation, and business success.
• Bachelor's degree required; a technical degree or equivalent experience is desirable.
• A drive for innovative solutions and successful market disruption initiatives.

Additional Information

The Team

Joining our marketing team offers unparalleled opportunities to impact the future of digital security worldwide. You will be at the forefront of crafting industry-leading content addressing rapidly growing cybersecurity threats and playing a vital role in assisting internal teams, customers, and partners navigate today's challenges.

Compensation Disclosure

The compensation for this role will depend on qualifications, experience, and work location. Candidates receiving an offer for this position can expect a starting base salary between $155,000 - $252,000 per year, along with possible restricted stock units and bonuses. A summary of employee benefits is available upon request.

Our Commitment

As problem solvers who challenge the status quo in cybersecurity, we know we cannot fulfill our mission without diverse teams working together. We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation, please contact us via email.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to various protected characteristics.

All your information will be kept confidential according to EEO guidelines.