University of Arizona
Social Media Coordinator
Posting Number req21866
Department Arizona Student Unions
Department Website Link https://union.arizona.edu/
Location Main Campus
Address Tucson, AZ USA
Position Highlights The Social Media Coordinator will cultivate and maintain a consistent and distinct online brand personality for each of the following auxiliary services units: Student Unions, Parking & Transportation Services, Campus Stores.
As the auxiliaries' online personality, the Social Media Coordinator will strategically engage with various target audiences to build awareness and generate excitement about the auxiliaries' products and services and inspire action that drives awareness and revenue. This role involves managing social media platforms for our clients while staying informed about the latest trends and engagement strategies. Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more! The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please
click here . Duties & Responsibilities Manage all social media platforms used by the auxiliaries and ensure consistency between their online brand personalities and other marketing channels. Record and track social media content analytics in order to evaluate the platform strategy effectiveness and recommend changes as necessary. Maintain the brand standards of both the University and auxiliary services units and ensure all social media accounts illustrate and bring to life the overall mission and vision. Develop and implement social media marketing strategies for each auxiliary unit - Student Unions, Campus Stores and Parking & Transportation. Create, write and schedule engaging posts, graphics, videos and other content tailored to each social media platform. Monitor, analyze and report on social media performance using analytics tools, adjusting strategies as needed. Create and implement social media advertising campaigns to promote products, services or events. Work with a wide variety of media to create relevant and engaging posts; including photography, video, text, audio, etc. Collaborate with the Creative Manager to ensure alignment of social media strategies with the broader marketing goals. Evaluate analytics, develop and recommend strategies as necessary. Ensure content aligns with legal, ethical and platform and University specific guidelines. Remain informed on the latest social media trends, best practices, etc. and ensure the auxiliaries' social media platforms stay relevant to various target audiences. Additional duties as assigned.
Knowledge, Skills, and Abilities Knowledge of the latest social media trends and engagement strategies. Knowledge of social media management tools. Ability to create and manage content. Ability to review, monitor and analyze content engagement. Knowledge of Microsoft Suite. Ability to work in a fast-paced environment. Excellent written communication skills. Ability to manage multiple projects and priorities.
Physical Requirements Ability to carry/move up to 25 lbs. Minimum Qualifications
Bachelor's degree or equivalent advanced learning attained through professional level experience required. Minimum of 3 years of relevant work experience, or equivalent combination of education and work experience.
Preferred Qualifications
Experience managing and developing content for multiple social media platforms, including Facebook, Instagram, and X.
FLSA Exempt
Full Time/Part Time Full Time
Number of Hours Worked per Week 40
Job FTE 1.0
Work Calendar Fiscal
Job Category Communication and Marketing
Benefits Eligible Yes - Full Benefits
Rate of Pay $53,039 - $66,299
Compensation Type salary at 1.0 full-time equivalency (FTE)
Grade 7
Compensation Guidance The
Rate of Pay Field
represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The
Grade Range Minimum, Midpoint, and Maximum Fields
listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.
Grade Range Minimum $53039
Grade Range Midpoint $66299
Grade Range Maximum $79558
Career Stream and Level PC2
Job Family Multimedia
Job Function Communications & Marketing
Type of criminal background check required: Name-based criminal background check (non-security sensitive)
Number of Vacancies 1
Target Hire Date 2/12/2025
Expected End Date
Contact Information for Candidates Katie Schoeben
ktschoeben@arizona.edu
Open Date 2/5/2025
Open Until Filled Yes
Documents Needed to Apply Resume and Cover Letter
Special Instructions to Applicant
Diversity Statement At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.
Notice of Availability of the Annual Security and Fire Safety Report In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses.Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures. Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.
Posting Number req21866
Department Arizona Student Unions
Department Website Link https://union.arizona.edu/
Location Main Campus
Address Tucson, AZ USA
Position Highlights The Social Media Coordinator will cultivate and maintain a consistent and distinct online brand personality for each of the following auxiliary services units: Student Unions, Parking & Transportation Services, Campus Stores.
As the auxiliaries' online personality, the Social Media Coordinator will strategically engage with various target audiences to build awareness and generate excitement about the auxiliaries' products and services and inspire action that drives awareness and revenue. This role involves managing social media platforms for our clients while staying informed about the latest trends and engagement strategies. Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more! The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please
click here . Duties & Responsibilities Manage all social media platforms used by the auxiliaries and ensure consistency between their online brand personalities and other marketing channels. Record and track social media content analytics in order to evaluate the platform strategy effectiveness and recommend changes as necessary. Maintain the brand standards of both the University and auxiliary services units and ensure all social media accounts illustrate and bring to life the overall mission and vision. Develop and implement social media marketing strategies for each auxiliary unit - Student Unions, Campus Stores and Parking & Transportation. Create, write and schedule engaging posts, graphics, videos and other content tailored to each social media platform. Monitor, analyze and report on social media performance using analytics tools, adjusting strategies as needed. Create and implement social media advertising campaigns to promote products, services or events. Work with a wide variety of media to create relevant and engaging posts; including photography, video, text, audio, etc. Collaborate with the Creative Manager to ensure alignment of social media strategies with the broader marketing goals. Evaluate analytics, develop and recommend strategies as necessary. Ensure content aligns with legal, ethical and platform and University specific guidelines. Remain informed on the latest social media trends, best practices, etc. and ensure the auxiliaries' social media platforms stay relevant to various target audiences. Additional duties as assigned.
Knowledge, Skills, and Abilities Knowledge of the latest social media trends and engagement strategies. Knowledge of social media management tools. Ability to create and manage content. Ability to review, monitor and analyze content engagement. Knowledge of Microsoft Suite. Ability to work in a fast-paced environment. Excellent written communication skills. Ability to manage multiple projects and priorities.
Physical Requirements Ability to carry/move up to 25 lbs. Minimum Qualifications
Bachelor's degree or equivalent advanced learning attained through professional level experience required. Minimum of 3 years of relevant work experience, or equivalent combination of education and work experience.
Preferred Qualifications
Experience managing and developing content for multiple social media platforms, including Facebook, Instagram, and X.
FLSA Exempt
Full Time/Part Time Full Time
Number of Hours Worked per Week 40
Job FTE 1.0
Work Calendar Fiscal
Job Category Communication and Marketing
Benefits Eligible Yes - Full Benefits
Rate of Pay $53,039 - $66,299
Compensation Type salary at 1.0 full-time equivalency (FTE)
Grade 7
Compensation Guidance The
Rate of Pay Field
represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity.
The
Grade Range Minimum, Midpoint, and Maximum Fields
listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.
Grade Range Minimum $53039
Grade Range Midpoint $66299
Grade Range Maximum $79558
Career Stream and Level PC2
Job Family Multimedia
Job Function Communications & Marketing
Type of criminal background check required: Name-based criminal background check (non-security sensitive)
Number of Vacancies 1
Target Hire Date 2/12/2025
Expected End Date
Contact Information for Candidates Katie Schoeben
ktschoeben@arizona.edu
Open Date 2/5/2025
Open Until Filled Yes
Documents Needed to Apply Resume and Cover Letter
Special Instructions to Applicant
Diversity Statement At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.
Notice of Availability of the Annual Security and Fire Safety Report In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses.Thesereports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures. Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.