Alan Gray LLC is hiring: Digital Marketing & UI Specialist in Boston
Alan Gray LLC, Boston, MA, US, 02110
Job Description
About Us:
We are seeking a Digital Marketing & UI Specialist to enhance the user experience (UX/UI) of our SIMS platform while driving digital marketing initiatives that improve our website, SEO, lead generation, and overall marketing ROI.
This role will be focused on UI/UX improvements for our claims management platform (SIMS) as well on supporting digital marketing strategies to improve visibility and engagement.
Key Responsibilities:
UI/UX for SIMS Platform (50%)
- Lead UX/UI improvements for our SIMS e-billing platform, ensuring an intuitive and modern user experience.
- Work closely with product managers, developers, and end-users to refine workflows, optimize navigation, and enhance platform usability.
- Implement UI enhancements based on analytics, user feedback, and best practices in SaaS design.
- Conduct A/B testing, usability studies, and user behavior analysis to identify areas for improvement.
- Develop wireframes, prototypes, and mockups to communicate design updates effectively.
- Ensure mobile responsiveness and accessibility compliance across all UI components.
Digital Marketing & Lead Generation (50%)
- Overhaul and optimize our corporate website for SEO, conversion optimization, and user engagement.
- Improve search engine rankings (SEO) by refining content, metadata, site structure, and backlinking strategies.
- Develop and execute a content marketing strategy including blog posts, newsletters, case studies, and thought leadership pieces.
- Implement and track lead generation campaigns using PPC, social media, and email marketing.
- Analyze marketing data and ROI to measure campaign effectiveness and drive strategic improvements.
- Coordinate with external agencies and partners to execute digital marketing initiatives efficiently.
Desired Qualifications & Skills:
✔ 3+ years of experience in UI/UX design, digital marketing, or a related field.
✔ Proven ability to improve web platforms & SaaS UI/UX based on data and user feedback.
✔ Experience with Figma, Adobe XD, Sketch, or similar UI design tools.
✔ Experience with front-end technologies (HTML, CSS, JavaScript).
✔ Experience with SEO tools (Google Analytics, SEMrush) and digital marketing tactics.
✔ Knowledge of email marketing tools (HubSpot, Apollo, Sales Navigator).
✔ Ability to analyze marketing ROI, lead generation performance, and conversion metrics.
✔ Strong communication and collaboration skills with cross-functional teams.
➕ Experience with claims management platforms or insurance/financial technology.
➕ Experience with PPC campaigns, LinkedIn Ads, and B2B marketing automation.
➕ Experience with multimedia tools (video editing, motion graphics, and content creation).