Digital Marketing & UI Specialist Job at Alan Gray LLC in Boston

About Us:

We are seeking a Digital Marketing & UI Specialist to enhance the user experience (UX/UI) of our SIMS platform while driving digital marketing initiatives that improve our website, SEO, lead generation, and overall marketing ROI.

This role will be focused on UI/UX improvements for our claims management platform (SIMS) as well on supporting digital marketing strategies to improve visibility and engagement.

Key Responsibilities:

UI/UX for SIMS Platform (50%)

• Lead UX/UI improvements for our SIMS e-billing platform, ensuring an intuitive and modern user experience.
• Work closely with product managers, developers, and end-users to refine workflows, optimize navigation, and enhance platform usability.
• Implement UI enhancements based on analytics, user feedback, and best practices in SaaS design.
• Conduct A/B testing, usability studies, and user behavior analysis to identify areas for improvement.
• Develop wireframes, prototypes, and mockups to communicate design updates effectively.
• Ensure mobile responsiveness and accessibility compliance across all UI components.

Digital Marketing & Lead Generation (50%)

• Overhaul and optimize our corporate website for SEO, conversion optimization, and user engagement.
• Improve search engine rankings (SEO) by refining content, metadata, site structure, and backlinking strategies.
• Develop and execute a content marketing strategy including blog posts, newsletters, case studies, and thought leadership pieces.
• Implement and track lead generation campaigns using PPC, social media, and email marketing.
• Analyze marketing data and ROI to measure campaign effectiveness and drive strategic improvements.
• Coordinate with external agencies and partners to execute digital marketing initiatives efficiently.

Desired Qualifications & Skills:

✔ 3+ years of experience in UI/UX design, digital marketing, or a related field.

✔ Proven ability to improve web platforms & SaaS UI/UX based on data and user feedback.

✔ Experience with Figma, Adobe XD, Sketch, or similar UI design tools.

✔ Experience with front-end technologies (HTML, CSS, JavaScript).

✔ Experience with SEO tools (Google Analytics, SEMrush) and digital marketing tactics.

✔ Knowledge of email marketing tools (HubSpot, Apollo, Sales Navigator).

✔ Ability to analyze marketing ROI, lead generation performance, and conversion metrics.

✔ Strong communication and collaboration skills with cross-functional teams.

➕ Experience with claims management platforms or insurance/financial technology.

➕ Experience with PPC campaigns, LinkedIn Ads, and B2B marketing automation.

➕ Experience with multimedia tools (video editing, motion graphics, and content creation).