Mohr Talent
Marketing Communications Manager
Salary: $110,000 - $135000 (flexible based on experience)
Industry: Manufacturing / Industrial Equipment
A leading industrial manufacturer is seeking a Marketing Manager to drive branding, digital strategy, and marketing campaigns for its specialized product lines. This role will work closely with sales, product management, and leadership to craft compelling marketing initiatives that enhance customer engagement and brand visibility in the manufacturing and industrial equipment sector.
Key Responsibilities:
- Marketing Strategy & Execution: Develop and implement integrated marketing campaigns aligned with business objectives.
- Content & Brand Management: Oversee the creation and distribution of marketing materials, including product brochures, technical content, videos, and social media updates.
- Trade Shows & Events: Plan and coordinate participation in trade shows, product launches, and industry events.
- Digital Marketing: Manage website updates, email marketing campaigns, and social media engagement to drive lead generation and customer interaction.
- Team Leadership: Supervise a team of three marketing professionals, fostering collaboration and innovation.
- Vendor & Budget Management: Partner with external agencies, designers, and printers while overseeing project budgets effectively.
Ideal Candidate Profile:
- 4+ years of experience in marketing communications within a manufacturing or similar industry
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Strong background in digital marketing, social media management, and content strategy.
- Proficiency in Adobe InDesign, Photoshop, and video production tools.
- Excellent communication skills, with the ability to translate technical information into compelling marketing content.
- Detail-oriented and structured professional who thrives in a fast-paced, hands-on environment.