Content Marketing Manager Job at Origo Education in Boston

Salary:

The ORIGO Content Marketing Manager is a strategic and creative role dedicated to focus on the development and execution of content plans and associated assets for education marketing campaigns.

This role requires content creation experience to plan, develop, distribute, and optimize content across various platforms to engage target audiences and drive business objectives.

What you'll be doing

• Content Calendar:Create and manage a cross-platform content calendar aligned with the overall content strategy. Schedule and track content production and publication to ensure on-time delivery and ongoing optimization.
• Content Strategy:Develop and implement content strategies tailored to specific marketing campaigns. Work with VP, Marketing leader and other stakeholders to understand campaign objectives and create content plans that support these goals.
• Content Creation & Management:Oversee the creation of high-quality content, including but not limited to infographics, ebooks, email campaigns, social media posts, landing pages and videos. Ensure all content is on-brand and aligns with ORIGO messaging.
• Content Optimization:Utilize SEO best practices and data-driven insights to optimize campaign content for search engines and improve engagement and conversion rates. Analyze performance metrics to refine and enhance content strategies.
• Performance Metrics & KPIs: Define and track key performance indicators (KPIs) such as audience engagement, conversion rates, lead generation, and campaign effectiveness to measure content impact.
• Collaboration & Alignment:Work closely with internal teams to ensurce campaign content supports broader business goals, is technically accurate, and integrates seamlessly with other marketing and departmental efforts.

Skills Required

• Experience in the Education or EdTech industry
• Familiarity with Hubspot Marketing and Salesforce platforms.
• Video creation and editing (film or animated)
• Experience developing compelling content that aligns with campaign and company goals
• Strong analytical skills to measure content effectiveness and optimize based on performance data.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Adaptability, creativity, problem-solving, and strong communication/interpersonal skills.
• Understanding of SEO and content optimization techniques.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).
• Ability to manage multiple projects and meet deadlines.
• Cross-functional collaboration with multiple stakeholders.

EDUCATION & EXPERIENCE

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content management and creation with a proven track record implementing successful content strategies.
• Experience in creating content within the Education or EdTech industries

remote work