Lancesoft
Sr. Associate, Dasher Retention Marketing (Contractor)
Ensure all your application information is up to date and in order before applying for this opportunity. About the Team The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher experience through education, incentives, and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges. About the Role In this role, you will own communications and programs to improve Dasher (Driver) quality and supply for growing adoption and usage of
Crimson , our financial product designed just for Dashers. You will manage the Dasher lifecycle using email, SMS, push notifications, and in-app messaging. You will support experiments that leverage these communications channels. You will work on a highly cross-functional and collaborative team of marketers, operators, and product experts. You’re excited about this opportunity because you will: Develop, test, and implement CRM strategies to improve
Crimson
adoption, usage, and retention. Create CRM automations and execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance. Manage end-to-end development and execution of email, SMS, push, and in-app campaigns. This includes managing an asset tracker, driving the creative review process, collaborating with designers and copywriters, coordinating legal and partner reviews, identifying target audience segments, sizing and tracking experiments, procuring and implementing translations, and capturing feedback from multiple stakeholders. Set up and monitor complex journeys, triggers, and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform. Collaborate with Logistics, Growth, Analytics, Legal, Product, and Product Marketing teams to craft programs that will improve the Dasher experience. Analyze campaign results, develop benchmarks, and create and share regular performance reports. We’re excited about you because you have:
3+ years of experience in marketing or growth overall; 2+ years of experience in lifecycle, email, CRM, or retention marketing. Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems; Experience with Braze is a plus. Strong analytical skills; able to create and analyze data-driven marketing campaigns end to end. A record of driving business results via cross-channel marketing campaigns. Strong stakeholder management and interpersonal skills. Familiarity with data visualization platforms such as Tableau, Looker, Sigma, etc. Extremely organized, dependable, self-motivated & ability to multi-task. An ability to excel in fast-paced, complex workstreams. Bachelor’s degree or equivalent experience. About the Company Established in 2000, LanceSoft is a Certified MBE and Woman-Owned organization, and a pioneer in providing premium end-to-end Global Workforce Solutions and IT Services to diverse clients across various domains.
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Ensure all your application information is up to date and in order before applying for this opportunity. About the Team The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher experience through education, incentives, and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges. About the Role In this role, you will own communications and programs to improve Dasher (Driver) quality and supply for growing adoption and usage of
Crimson , our financial product designed just for Dashers. You will manage the Dasher lifecycle using email, SMS, push notifications, and in-app messaging. You will support experiments that leverage these communications channels. You will work on a highly cross-functional and collaborative team of marketers, operators, and product experts. You’re excited about this opportunity because you will: Develop, test, and implement CRM strategies to improve
Crimson
adoption, usage, and retention. Create CRM automations and execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance. Manage end-to-end development and execution of email, SMS, push, and in-app campaigns. This includes managing an asset tracker, driving the creative review process, collaborating with designers and copywriters, coordinating legal and partner reviews, identifying target audience segments, sizing and tracking experiments, procuring and implementing translations, and capturing feedback from multiple stakeholders. Set up and monitor complex journeys, triggers, and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform. Collaborate with Logistics, Growth, Analytics, Legal, Product, and Product Marketing teams to craft programs that will improve the Dasher experience. Analyze campaign results, develop benchmarks, and create and share regular performance reports. We’re excited about you because you have:
3+ years of experience in marketing or growth overall; 2+ years of experience in lifecycle, email, CRM, or retention marketing. Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems; Experience with Braze is a plus. Strong analytical skills; able to create and analyze data-driven marketing campaigns end to end. A record of driving business results via cross-channel marketing campaigns. Strong stakeholder management and interpersonal skills. Familiarity with data visualization platforms such as Tableau, Looker, Sigma, etc. Extremely organized, dependable, self-motivated & ability to multi-task. An ability to excel in fast-paced, complex workstreams. Bachelor’s degree or equivalent experience. About the Company Established in 2000, LanceSoft is a Certified MBE and Woman-Owned organization, and a pioneer in providing premium end-to-end Global Workforce Solutions and IT Services to diverse clients across various domains.
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