EY
Americas Assurance Advisory Brand & Marketing (Forensics), Associate Director
EY, Baton Rouge, Louisiana, us, 70873
EY Americas Assurance Advisory Brand & Marketing (Forensics), Associate Director Baton Rouge, Louisiana Apply Now At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. The opportunity Employing a digital-first mindset, you will lead the planning and execution of marketing and brand strategies for Forensics within the Assurance service line. Focusing on business challenges of our current and future clients, you will take a client-centric solution focused approach, as you team with the subservice line leadership in driving market efforts externally, using tactics such as awareness marketing, demand generation programs, thought leadership development and more. A key focus will be to strengthen and build the brand in the market while enabling our client-serving executives to drive revenue growth. You will be expected to translate strategic vision into actionable brand and marketing programs that deliver measurable results. We are looking for an innovative, creative thinker with strong business acumen who is a strategic, collaborative, and consultative marketer and achieves timely execution of marketing deliverables. Your key responsibilities Integrate business insights into marketing strategies and support solution programs that align with Forensics priorities. Work with senior Forensics leadership including Business Development, Markets, Sector leaders, and BMC peers at the Global, Americas and Region levels to execute a best-in-class, integrated program. Define a holistic Americas Forensics brand and marketing strategy focused on key buyers and issues. Grow and optimize the Forensics digital footprint, including ey.com and social media channels. Leverage global content and work with US SMRs to create new assets and collateral to drive awareness and preference for Forensics services. Collaborate with Markets and Sector teams to develop unique programs based on business issues. Lead relationships with agencies and partners (e.g., creative and media agencies). Team with the Forensics Communications & Engagement leader to strengthen the ability of our Partners, Principals and Managing Directors to take the Forensics story to market. Skills and attributes for success Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives. Ability to think strategically about marketing and brand priorities. Ability to project manage complex programs and drive relationship building efforts at all levels. Manage relationships with external agencies, effectively articulating business needs and KPIs. Coach and counsel team members and the ability to lead without authority. Manage multiple projects, under pressure and to tight deadlines. Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Google Analytics/AdWords). To qualify for the role, you must have Minimum of 10+ years of experience in marketing. Bachelor’s degree in Business, Marketing or related field, MBA desired. Strong business acumen, critical thinking, and analytical thinking skills. Excellent written and verbal communication skills. Excellent project management skills, team building and interpersonal communication skills. Strong understanding of business factors affecting our clients and our markets. What we offer We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $127,300 to $267,300. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $159,100 to $278,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. EY accepts applications for this position on an ongoing basis.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible. EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
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Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. The opportunity Employing a digital-first mindset, you will lead the planning and execution of marketing and brand strategies for Forensics within the Assurance service line. Focusing on business challenges of our current and future clients, you will take a client-centric solution focused approach, as you team with the subservice line leadership in driving market efforts externally, using tactics such as awareness marketing, demand generation programs, thought leadership development and more. A key focus will be to strengthen and build the brand in the market while enabling our client-serving executives to drive revenue growth. You will be expected to translate strategic vision into actionable brand and marketing programs that deliver measurable results. We are looking for an innovative, creative thinker with strong business acumen who is a strategic, collaborative, and consultative marketer and achieves timely execution of marketing deliverables. Your key responsibilities Integrate business insights into marketing strategies and support solution programs that align with Forensics priorities. Work with senior Forensics leadership including Business Development, Markets, Sector leaders, and BMC peers at the Global, Americas and Region levels to execute a best-in-class, integrated program. Define a holistic Americas Forensics brand and marketing strategy focused on key buyers and issues. Grow and optimize the Forensics digital footprint, including ey.com and social media channels. Leverage global content and work with US SMRs to create new assets and collateral to drive awareness and preference for Forensics services. Collaborate with Markets and Sector teams to develop unique programs based on business issues. Lead relationships with agencies and partners (e.g., creative and media agencies). Team with the Forensics Communications & Engagement leader to strengthen the ability of our Partners, Principals and Managing Directors to take the Forensics story to market. Skills and attributes for success Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives. Ability to think strategically about marketing and brand priorities. Ability to project manage complex programs and drive relationship building efforts at all levels. Manage relationships with external agencies, effectively articulating business needs and KPIs. Coach and counsel team members and the ability to lead without authority. Manage multiple projects, under pressure and to tight deadlines. Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Google Analytics/AdWords). To qualify for the role, you must have Minimum of 10+ years of experience in marketing. Bachelor’s degree in Business, Marketing or related field, MBA desired. Strong business acumen, critical thinking, and analytical thinking skills. Excellent written and verbal communication skills. Excellent project management skills, team building and interpersonal communication skills. Strong understanding of business factors affecting our clients and our markets. What we offer We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $127,300 to $267,300. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $159,100 to $278,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. EY accepts applications for this position on an ongoing basis.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible. EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
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