Tbwa Chiat/Day Inc
Director, Product Marketing New Palo Alto, California
Tbwa Chiat/Day Inc, Palo Alto, California, United States, 94306
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by
innovation
and looking for
team players
who want to actively build our company. But, we also believe in
balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Responsibilities
We seek a dynamic and experienced Director of Product Marketing to lead the strategic product marketing initiatives for our AI Applications. This role is for someone who enjoys working at different altitudes. They are comfortable getting into the details and understanding the unique and differentiating aspects of Workato’s AI Applications and synthesizing them into a cohesive narrative, enabling sales, CS, and partner teams and driving successful go-to-market strategies. The successful candidate should be great at multi-tasking and working cross-functionally with product management, corporate marketing, demand generation, sales, and customer success teams. In this role, you will also be responsible to: Positioning and Messaging:
Develop and refine target personas and compelling, provocative positioning and messaging that effectively communicates the unique value proposition of AI Applications. Collaborate closely with cross-functional teams to distill product features into customer-centric benefits and build customer-facing collaterals and internal sales and marketing materials. Competitive Positioning and Analysis:
Conduct a thorough competitive analysis to identify market trends, competitor strengths and weaknesses, and opportunities for differentiation. Develop strategies to highlight advantages over competitors and create actionable insights for the sales and marketing teams. Product Enablement:
Partner with Sales, Pre-sales, Post-sales, and Partner teams to provide product enablement, training, and demos. Ensure these teams deeply understand the product's capabilities and benefits, enabling them to effectively engage with customers and drive successful engagements. Product GTM Strategy:
Develop and own the go-to-market strategy for the product line. Drive the creation of collateral, website updates, blog posts, launch videos, and other assets that support product launches and ongoing marketing efforts. Work closely with demand gen, sales, and partner teams to execute the overall strategy. Industry Expertise:
Stay abreast of industry trends, including SaaS, cloud-native architecture, low-code/no-code movements, and automation platforms. Leverage your expertise to drive thought leadership and educate internal and external stakeholders on relevant market shifts. Requirements
Qualifications / Experience / Technical Skills
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. Proven experience (10+ years) in product marketing and cross-functionally across sales, marketing, and product teams. Deep understanding of AI, Agents, SaaS, and the low-code/no-code market. Demonstrated success in developing and executing go-to-market strategies, including product launches and field enablement. Prior experience in working in a fast-paced, rapidly changing environment. Prior experience in enablement and training for sales and partner teams. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Soft Skills / Personal Characteristics
Strong strategic thinking and analytical skills, with the ability to distill complex concepts into clear and compelling messaging. Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills. Innovative mindset with a track record of driving creative product marketing initiatives. For California applicants, the pay for this role begins at $191,000 plus variable, benefits, perks and equity. Apply for this job First Name * Last Name * Email * Phone * Resume/CV * LinkedIn Profile * Are you authorized to work in the United States for any employer? * Select... Will you now or in the future require visa sponsorship? * Select... What is your expected compensation? * Why do you think you will be successful in this role? * Would you be able to commute to our headquarters in Palo Alto twice a week? * Select...
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by
innovation
and looking for
team players
who want to actively build our company. But, we also believe in
balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Responsibilities
We seek a dynamic and experienced Director of Product Marketing to lead the strategic product marketing initiatives for our AI Applications. This role is for someone who enjoys working at different altitudes. They are comfortable getting into the details and understanding the unique and differentiating aspects of Workato’s AI Applications and synthesizing them into a cohesive narrative, enabling sales, CS, and partner teams and driving successful go-to-market strategies. The successful candidate should be great at multi-tasking and working cross-functionally with product management, corporate marketing, demand generation, sales, and customer success teams. In this role, you will also be responsible to: Positioning and Messaging:
Develop and refine target personas and compelling, provocative positioning and messaging that effectively communicates the unique value proposition of AI Applications. Collaborate closely with cross-functional teams to distill product features into customer-centric benefits and build customer-facing collaterals and internal sales and marketing materials. Competitive Positioning and Analysis:
Conduct a thorough competitive analysis to identify market trends, competitor strengths and weaknesses, and opportunities for differentiation. Develop strategies to highlight advantages over competitors and create actionable insights for the sales and marketing teams. Product Enablement:
Partner with Sales, Pre-sales, Post-sales, and Partner teams to provide product enablement, training, and demos. Ensure these teams deeply understand the product's capabilities and benefits, enabling them to effectively engage with customers and drive successful engagements. Product GTM Strategy:
Develop and own the go-to-market strategy for the product line. Drive the creation of collateral, website updates, blog posts, launch videos, and other assets that support product launches and ongoing marketing efforts. Work closely with demand gen, sales, and partner teams to execute the overall strategy. Industry Expertise:
Stay abreast of industry trends, including SaaS, cloud-native architecture, low-code/no-code movements, and automation platforms. Leverage your expertise to drive thought leadership and educate internal and external stakeholders on relevant market shifts. Requirements
Qualifications / Experience / Technical Skills
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. Proven experience (10+ years) in product marketing and cross-functionally across sales, marketing, and product teams. Deep understanding of AI, Agents, SaaS, and the low-code/no-code market. Demonstrated success in developing and executing go-to-market strategies, including product launches and field enablement. Prior experience in working in a fast-paced, rapidly changing environment. Prior experience in enablement and training for sales and partner teams. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Soft Skills / Personal Characteristics
Strong strategic thinking and analytical skills, with the ability to distill complex concepts into clear and compelling messaging. Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills. Innovative mindset with a track record of driving creative product marketing initiatives. For California applicants, the pay for this role begins at $191,000 plus variable, benefits, perks and equity. Apply for this job First Name * Last Name * Email * Phone * Resume/CV * LinkedIn Profile * Are you authorized to work in the United States for any employer? * Select... Will you now or in the future require visa sponsorship? * Select... What is your expected compensation? * Why do you think you will be successful in this role? * Would you be able to commute to our headquarters in Palo Alto twice a week? * Select...
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