Relativity
Posting Type
Hybrid
Job Overview
As the Group Product Marketing Manager for the Law Firm Segment, you will be part of the team owning our go-to-market strategies for law firms and attorney-centric generative AI products, responsible for developing messaging and positioning, as well as working with a cross-functional team to execute on marketing strategies.
Job Description and Requirements Job Responsibilities Market research Conduct market research to inform go-to-market strategies, messaging, and positioning.
Stay abreast of and share industry, competitor, and customer behavior trends
Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings
Plan and run customer and field advisory boards organization and planning; share insights as appropriate with internal stakeholders and represent the voice of the customer in product planning sessions.
External messaging and positioning Develop impactful persona and segment-based messaging, value propositions, and supporting collateral that describe the unique benefits of the offering for the law firm segment.
Champion the buyer's journey and map digital content and assets to appropriate stages for a great user experience and campaign optimization.
Manage the creation and regular updates of website content, ensuring that the latest messaging is represented. Monitor and increase our digital presence engaging with the SEO and web teams.
Develop content such as customer presentations, sales enablement materials, case studies, sales plays, videos, eBooks, infographics, and blog posts.
Go-to-market planning and execution Partner with demand generation to develop strategies to promote key messages and contribute to demand generation and influence goals.
Own launch plans for new products, including managing internal stakeholders, ensuring internal readiness, developing external launch plan, and partnering with other marketing teams to execute.
Own relationship with sales leadership to communicate GTM plans and drive execution in partnership with field teams. Iterate on strategies based on performance.
Develop event strategies and support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
Minimum Qualifications 7+ years of B2B product marketing, product management, or similar experience
Strong written and verbal communication skills
Experience or strong interest in the legal technology sector
Knowledge of ediscovery trends and their applications in the marketplace.
Strong leadership, problem solving and decision-making skills.
Strong teamwork and partnering skills for cross-group collaboration.
Ability to perform effectively under pressure, meet deadlines and drive projects to completion.
Requires less than 20% travel
Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between following values: $152,000 and $228,000
The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Job Description and Requirements Job Responsibilities Market research Conduct market research to inform go-to-market strategies, messaging, and positioning.
Stay abreast of and share industry, competitor, and customer behavior trends
Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings
Plan and run customer and field advisory boards organization and planning; share insights as appropriate with internal stakeholders and represent the voice of the customer in product planning sessions.
External messaging and positioning Develop impactful persona and segment-based messaging, value propositions, and supporting collateral that describe the unique benefits of the offering for the law firm segment.
Champion the buyer's journey and map digital content and assets to appropriate stages for a great user experience and campaign optimization.
Manage the creation and regular updates of website content, ensuring that the latest messaging is represented. Monitor and increase our digital presence engaging with the SEO and web teams.
Develop content such as customer presentations, sales enablement materials, case studies, sales plays, videos, eBooks, infographics, and blog posts.
Go-to-market planning and execution Partner with demand generation to develop strategies to promote key messages and contribute to demand generation and influence goals.
Own launch plans for new products, including managing internal stakeholders, ensuring internal readiness, developing external launch plan, and partnering with other marketing teams to execute.
Own relationship with sales leadership to communicate GTM plans and drive execution in partnership with field teams. Iterate on strategies based on performance.
Develop event strategies and support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.
Minimum Qualifications 7+ years of B2B product marketing, product management, or similar experience
Strong written and verbal communication skills
Experience or strong interest in the legal technology sector
Knowledge of ediscovery trends and their applications in the marketplace.
Strong leadership, problem solving and decision-making skills.
Strong teamwork and partnering skills for cross-group collaboration.
Ability to perform effectively under pressure, meet deadlines and drive projects to completion.
Requires less than 20% travel
Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between following values: $152,000 and $228,000
The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.